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About the Role

This high-impact role serves as the central engine of the marketing organization, operating as an elite solo marketer with strategic acumen to partner with internal stakeholders and external agencies. It is a hands-on leadership opportunity for a builder to own strategy, establish systems, and drive execution from the ground up. The role spearheads modern B2B digital marketing initiatives to accelerate top-of-funnel pipeline and leads product marketing across diverse verticals, requiring exceptional adaptability and a startup mentality.

Responsibilities

Own digital marketing strategy for demand generation and top-of-funnel pipeline, including paid, SEO/content, email, and ABM.
Build scalable programs to generate awareness and inbound interest across target verticals.
Develop and maintain messaging frameworks, positioning, and collateral for diverse buyer personas and use cases.
Partner with Product and Sales to translate complex geospatial technology into sales-closing stories and account expansion materials.
Shape the company brand across owned and earned channels, defining voice, narrative, and visual identity.
Build a robust thought leadership program, including bylined articles, speaking opportunities, and executive content.
Oversee the broader content calendar, including case studies, technical explainers, and industry commentary, utilizing agencies or freelancers.
Identify, brief, and manage external agencies and contractors for execution support across design, paid media, content, PR, and events.
Own conference strategy and field presence in relevant industries.

Requirements

10+ years of B2B enterprise experience in geospatial services, deeptech, data platform, or complex technology sales as a high-performing individual contributor.
Proven track record as a solo or near-solo marketing function.
Prior experience marketing to enterprise technical buyers in Insurance, State & Local Government, Utilities, or AEC.
Ability to craft detailed messaging for decision-makers across various industries and use cases.
Hands-on experience with modern B2B CRM and digital marketing tools (e.g., HubSpot, Salesforce, Marketo, Braze, or similar).
Fluency with AI tools and ability to integrate them into marketing workflows for campaign optimization and performance analysis.
Exceptional communication and presentation skills, with ability to represent marketing at the leadership level.
Highly adaptable, entrepreneurial, and comfortable navigating ambiguity with a builder's mentality.

Skills

Strategic acumen
Adaptability
Startup mentality
B2B digital marketing
Product marketing
Brand management
Thought leadership
Content calendar management
Agency and vendor management
Event and field marketing
CRM tools proficiency
Digital marketing tools proficiency
AI tools proficiency
Communication skills
Presentation skills

Location

Hybrid
Brooklyn, NY

Work Type

Full-Time

Experience Level

10+ years of B2B enterprise experience

Salary/Compensations

$130,000 - $150,000

Benefits

Flexible PTO
401k plan with company match
Medical insurance
Dental insurance
Vision insurance
Opportunity for equity
Training and development
Opportunities to grow within the organization

About the Company

Growth-stage technology company at the forefront of geospatial imaging.
Provides high-fidelity, actionable spatial data and analytics.
Operates the world's largest stratospheric imaging and data capture platform.
Launches proprietary, autonomous vehicles to altitudes between 60,000 and 100,000 feet.
Captures petabytes of high-resolution aerial imagery and data.
Supports business, community, and climate resilience.

Equal Opportunity

Committed to diversity in our organization and building an equitable and inclusive environment for people of all backgrounds and experiences.
Provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.