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About the Role

The Influencer Marketing Specialist will collaborate with the Influencer Lead to execute Lush’s influencer strategies. This role focuses on fostering new and existing influencer relationships, tracking campaign performance, and supporting influencer events and activations. Responsibilities include identifying new creators, product seeding, and organizing influencer communications to enhance brand awareness and community engagement.

Responsibilities

Assist in identifying new creators and nurturing relationships with key influencers (mega, macro, and micro) in North America.
Maintain clear, open communication with influencers to ensure a positive brand experience.
Aid in the execution of influencer campaigns, ensuring timely product delivery, content guideline adherence, and influencer engagement.
Support the Friends of Lush affiliate program, managing communications, onboarding, task/activation ideation, and performance tracking.
Handle product seeding logistics, including compiling target lists, tracking requests, sending products, and following up for coverage and engagement.
Monitor influencer campaign performance, tracking engagement, sales, and EMV, and assist in preparing reports for leadership.
Collect data on campaign results, review key metrics, and identify trends, successes, and growth areas to optimize future campaigns.
Support the planning and execution of influencer events, including creative ideation, venue/vendor sourcing, production logistics, and on-the-ground support.
Create comprehensive post-event reports capturing attendance, results, and insights for brand leadership.
Collaborate with PR, Digital Marketing, and Retail Marketing teams to ensure cohesive campaigns and consistent messaging.
Assist in developing content guidelines for influencers and providing brand-approved assets.
Track expenses and manage the allocated influencer marketing budget, providing administrative support.
Assist the Influencer Manager in tracking ongoing projects and campaigns, ensuring deadlines are met and execution is seamless.

Requirements

3-4 years of experience in influencer marketing, social media, or public relations, ideally within beauty, lifestyle, or retail.
Ability to foster and maintain strong relationships with influencers and key content creators.
Excellent written and verbal communication skills for engaging with influencers, creating campaign briefs, and supporting team efforts.
Strong attention to detail and excellent organizational skills to manage multiple campaigns, events, and tasks simultaneously.
Proficiency in social media platforms, content creation tools, and influencer marketing platforms (e.g., Influencity, GRIN).
Comfortable using spreadsheets, analytics tools, and reporting software.
A passion for creativity and the ability to brainstorm new ways to engage influencers and create impactful campaigns.
Ability to adapt to fast-paced work environments, manage tight deadlines, and adjust to changes in influencer marketing strategies.

Skills

Relationship-Building
Strong Communication Skills
Organizational Skills
Tech-Savvy
Creative Mindset
Adaptability & Flexibility

Location

Los Angeles, CA
New York City, NY
Toronto, ON
Remote

Work Type

Full-time permanent role
Remote role

Experience Level

3-4 years of experience

Salary/Compensations

Los Angeles and New York: $75,000 - $85,000 USD
Toronto: $75,000 - $80,000 CDN

About the Company

Lush North America supports 252 retail stores in Canada and the USA, a business based in Canada, and manufacturing centers in Vancouver and Toronto.
Lush is known worldwide for unique bath and beauty products.
We pride ourselves on amazing skin and hair care, personalized customer service, environmental activism, and a vibrant store atmosphere.
We believe it's our responsibility to advocate for the environment, animals, and people in need.
We are passionate about giving back to organizations locally and around the world.
Lush values people who can adapt and evolve to business needs, identify opportunities, and provide recommendations and solutions.
Our Lush employees live with purpose, connecting personal values with business values for a holistic journey.
Lush Cosmetics North America recognizes that our business operates on Indigenous territory across Turtle Island.
Headquartered in Canada, our largest facilities are on the unceded territories of the Musqueam, Squamish, and Tsleil-Waututh, and the lands of the Mississaugas of the Credit, Anishnabeg, Chippewa, Haudenosaunee, and Wendat.
Our commitment to reconciliation and decolonization is guided by the Truth and Reconciliation Commission of Canada: Calls to Action #92.
We recognize our facilities and staff are guests on this land, acting in allyship with Indigenous People to repair past harm.

Equal Opportunity

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion.
We are proud to be an equal opportunity employer.