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About the Role
Lead AI-powered personalization for B2B customers on Adobe.com, defining strategy for using AI, machine learning, and real-time data to tailor content and journeys. This cross-functional role involves product, data science, engineering, and marketing to enhance engagement, conversion, and customer experience, requiring strong product leadership and curiosity about AI innovation.
Responsibilities
- Lead strategy and roadmap for AI-based personalization across Adobe.com for B2C and B2B customers.
- Define and scale personalization programs using behavioral, firmographic, and contextual data.
- Partner with data science and engineering to develop and deploy machine learning models for content recommendations, targeting, and journey orchestration.
- Own outcomes for B2B web personalization strategy and plans, ensuring alignment with critical metrics.
- Identify opportunities to use generative AI and automation for dynamic content experience optimization.
- Translate business goals into clear product requirements, use cases, and measurable metrics.
- Collaborate with UX, design, and content teams to deliver cohesive, personalized user journeys.
- Partner with marketing teams to align on vision, priorities, and outcomes.
- Drive cross-functional planning and influence roadmap decisions.
- Communicate strategy, insights, and results to executives and senior stakeholders.
Requirements
- 7+ years of product management experience, preferably in personalization, growth, or AI-based products.
- Experience building or scaling personalization platforms, recommendation systems, or data-driven customer experiences.
- Solid understanding of AI/ML concepts, including model development lifecycle and experimentation.
- Proven ability to define and implement data-driven product strategies and roadmaps.
- Experience with experimentation frameworks and optimization methodologies.
- Experience working in cross-functional environments with engineering, data science, UX, and marketing teams.
- Excellent communication skills with the ability to influence executive stakeholders.
- Ability to own decisions and ensure cross-functional alignment on expected outcomes.
- Bachelor’s degree or equivalent experience.
- Advanced degree a plus.
- Experience with generative AI applications (e.g., content generation, conversational interfaces) (Bonus).
- Familiarity with customer data platforms (CDPs), real-time decisioning, or marketing automation systems (Bonus).
Skills
- Product management
- Personalization
- Growth
- AI/ML concepts
- Model development lifecycle
- Experimentation
- Data-driven product strategies
- Roadmap development
- Experimentation frameworks
- Optimization methodologies
- Communication
- Influence
- Generative AI applications
- Customer data platforms (CDPs)
- Real-time decisioning
- Marketing automation systems
Location
- United States
- California
Experience Level
- 7+ years of product management experience
Education Level
- Bachelor’s degree or equivalent experience
- Advanced degree a plus
Salary/Compensations
- US Annual Salary: $125,800 - $239,725
- California Annual Salary: $165,600 - $239,725
- Non-sales roles: Base salary + Annual Incentive Plan (AIP)
- Certain roles may be eligible for long-term incentives in the form of a new hire equity award
Benefits
- Comprehensive benefits programs
- Meaningful benefits
About the Company
- Adobe empowers creativity, productivity, and personalized customer experiences through innovative platforms and tools.
- Offers industry-leading products including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio.
- Enables people and businesses to turn ideas into impact, powered by AI and human ingenuity.
- Has over 30,000 employees worldwide.
- Committed to a company culture where all employees are empowered to make an impact.
- Fosters an exceptional work environment with a "Check-In" approach for ongoing feedback.
Equal Opportunity
- Adobe is an Equal Employment Opportunity employer.
- Does not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic/applicable characteristics protected by law.
- Provides accommodations for disabilities or special needs during the recruiting process; contact accommodations@adobe.com or +1 408-536-3015.