Senior Analyst, E-commerce Optimization & Insights at David Yurman | US | Rezi

Senior Analyst, E-commerce Optimization & Insights at David Yurman

Senior Analyst, E-commerce Optimization & Insights

David Yurman · US

2 months ago

Senior Analyst, E-commerce Optimization & Insights

David Yurman · US

2 months ago
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About the Role

Drive optimization, analytics, and actionable insights across the eCommerce business. Partner with the E-commerce team to identify opportunities, diagnose performance trends, improve the customer journey, and translate data into recommendations that drive conversion, revenue, margin, retention, and customer value. Own experimentation strategy and execution across eCommerce and digital experience surfaces, including onsite experience, merchandising, conversion funnel, personalization, and customer journey optimization. Build measurement frameworks and dashboards, design rigorous tests, analyze performance, and ensure insights lead to business action. Collaborate with cross-functional teams to define business questions, ensure data instrumentation, conduct statistically sound tests, and communicate insights for decision-making.

Responsibilities

  • Partner with the E-commerce team to monitor business performance, identify opportunities, and recommend site experience actions.
  • Analyze funnel performance across Homepage, PLP, PDP, cart, checkout, promotions, search, merchandising, and personalization.
  • Diagnose changes in traffic, conversion rate, AOV, revenue per visit, product performance, customer behavior, and margin.
  • Build recurring insights to understand performance drivers and focus optimization efforts.
  • Translate analysis into clear, practical recommendations for merchandising, UX, content, promotions, and customer journey improvements.
  • Own end-to-end experimentation from hypothesis development to design, launch, QA, analysis, readout, recommendation, and follow-through.
  • Build and maintain an experimentation intake and prioritization process, including impact, effort, confidence, dependencies, and business value.
  • Define best practices for sample sizing, power, holdouts, incrementality, multivariate testing, test duration, and test interpretation.
  • Maintain a roadmap of active, upcoming, and completed tests across onsite, CRM, Email, Paid Media, and other digital channels.
  • Ensure test learnings are documented and incorporated into future site, marketing, and customer experience decisions.
  • Support onsite and UX optimization across merchandising, Homepage, PDP, PLP, checkout, promotions, and personalization.
  • Partner with Product, UX, Technology, and E-commerce to define clear KPIs and measurement plans for new features, site changes, and customer experience improvements.
  • Ensure proper event tracking, attribution alignment, and KPI definition, including conversion rate, AOV, revenue per visit, engagement, margin, and customer value.
  • Identify friction points and opportunities using behavioral, transactional, and customer-level data.
  • Evaluate personalization performance, product recommendations, content relevance, audience targeting, and downstream customer behavior.
  • Partner with E-commerce, Product, UX, CRM, and Technology teams to prioritize and develop personalization initiatives.
  • Identify opportunities to improve product discovery, content relevance, segmentation, and customer experience through advanced personalization.
  • Create standardized readouts and insight summaries for non-technical stakeholders.
  • Build dashboards and recurring reporting that surface key trends, opportunities, risks, and test outcomes.
  • Maintain a knowledge base of insights, tests, and recommendations.
  • Communicate results clearly to cross-functional partners and senior stakeholders, focusing on actionability and business impact.

Requirements

  • Minimum 4 years of experience in analytics, digital optimization, experimentation, growth, or marketing measurement.
  • Experience working with behavioral, transactional, customer, and marketing datasets.
  • Experience turning ambiguous business questions into structured analyses, clear insights, and actionable recommendations.
  • Strong knowledge of experimentation and measurement fundamentals, including A/B testing, holdouts, incrementality, power, bias, and confounders.
  • Comfortable owning projects end-to-end in a fast-moving, cross-functional stakeholder environment.
  • Experience partnering directly with E-commerce, Product, UX, CRM, Performance Marketing, or Data Engineering teams.
  • Luxury retail and eCommerce experience preferred.

Skills

  • SQL
  • Snowflake
  • BigQuery
  • Redshift
  • Optimizely
  • Adobe Target
  • AB Tasty
  • Dynamic Yield
  • GA4
  • Adobe Analytics
  • Looker
  • Sigma
  • Tableau
  • A/B testing
  • Holdouts
  • Incrementality
  • Power analysis
  • Bias identification
  • Confounder identification

Location

  • New York, NY (TriBeca)

Work Type

  • Hybrid
  • Full-time

Experience Level

  • Senior Level
  • Minimum 4 years of experience

Salary/Compensations

  • $120,000-140,000

Benefits

  • Access to healthcare benefits
  • 401(k) plan
  • Bonus
  • Employee discounts
  • Summer Fridays (corporate roles)
  • Generous paid time off
  • Sick time

About the Company

  • David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist.
  • The company creates timeless, yet contemporary collections for women and men, defined by inspiration, innovation, consummate craftsmanship, and cable – the brand’s artistic signature.
  • Collections are available at retail stores throughout the United States, Canada, Hong Kong, and France, and at locations worldwide through an exclusive authorized fine jewelry and timepiece network.
  • Creativity, innovation, and impeccable craftsmanship are core values.
  • The company is committed to responsible business and social practices, and to the protection and advancement of human rights.

Equal Opportunity

  • David Yurman champions self-expression and fosters a culture of openness and creative collaboration.
  • The company cherishes the diversity of employees’ backgrounds and perspectives, advocating for equity and inclusion for all.
  • David Yurman is an Equal Employment Opportunity employer, providing equal opportunities to all employees and applicants without regard to age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).