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About the Role
Own Firecrawl's off-page authority, including backlinks, digital PR, brand mentions, and generative engine optimization (GEO) within LLMs. This role involves end-to-end ownership of outreach, partnerships, mentions, citations, and performance measurement, collaborating with the growth strategy lead.
Responsibilities
- Own off-page SEO end to end, including link building, digital PR, partnerships, guest contributions, and relationship building for durable authority.
- Own Generative Engine Optimization (GEO) to ensure Firecrawl is cited by LLMs when developers seek web scraping, LLM-ready data, or agent infrastructure solutions.
- Track LLM citations, analyze content pulled, and implement a compounding GEO strategy.
- Build a backlink acquisition system, including target lists, outreach sequences, response tracking, and performance measurement for Domain Rating (DR) and referral traffic.
- Run digital PR by pitching Firecrawl to relevant developer publications, newsletters, podcasts, and roundups.
- Partner with the content team on linkable assets such as original research, benchmarks, and technical deep-dives.
- Monitor brand mentions, unlinked mentions, and competitor citations, converting opportunities and learning from missed ones.
- Report weekly on performance metrics including domains acquired, LLM citation share, referral traffic, and share of voice on target queries.
Requirements
- 5+ years in SEO with significant off-page ownership at a technical or developer-facing product.
- US Citizenship/Visa required.
- Proven ability to build backlinks at scale and run digital PR campaigns, demonstrating results in domains acquired, DR lift, and referral traffic.
- Deep expertise in Generative Engine Optimization (GEO), including tracking LLM citations and developing strategies for brand citation.
- Experience engaging technical or developer audiences, understanding effective strategies for developer tools and relevant community platforms.
- Strong outreach skills, capable of crafting effective pitches and building professional relationships.
- Ability to work autonomously and manage the off-page function independently.
- Data-literate, proficient in analyzing backlink data (e.g., Ahrefs), tracking LLM citation share, and connecting off-page efforts to business metrics.
Skills
- Off-page SEO
- Link building
- Digital PR
- Generative Engine Optimization (GEO)
- Outreach
- Relationship building
- Data analysis
- Content strategy
- Technical audience engagement
Location
- San Francisco, CA
- Remote (Americas, UTC-3 to UTC-10)
Work Type
- Full-Time
Experience Level
- 5+ years in SEO
Salary/Compensations
- $140,000 to $180,000/year (U.S.-based, San Francisco, CA)
- Up to 0.05% equity
Benefits
- Salary based on impact
- Equity in the company
- Generous PTO (15 days mandatory, anything after 24 days upon request, holidays excluded)
- 12 weeks fully paid parental leave
- $100/month wellness stipend
- Up to $1,000/year for learning & development
- Team offsites
- 3 paid months sabbatical after 4 years
- Full medical, dental, and vision coverage (100% for employees, 50% for spouse/kids) for US-based full-time employees
- Employer-paid short-term disability, long-term disability, and life insurance for US-based full-time employees
- Optional accident, critical illness, hospital indemnity, and voluntary life insurance for US-based full-time employees
- Doctegrity telehealth for US-based full-time employees
- 401(k) plan for US-based full-time employees
- Access to FSAs and commuter benefits for US-based full-time employees
- Pet insurance for US-based full-time employees
- Snacks, drinks, team lunches, and ping pong for SF-based employees
- Loaner electric bike for SF-based employees
About the Company
- Firecrawl is the easiest way to extract data from the web.
- Developers use Firecrawl to reliably convert URLs into LLM-ready markdown or structured data with a single API call.
- Achieved 8 figures in ARR and 120k+ GitHub stars in one year by building the fastest way for developers to get LLM-ready data.
- A small, fast-moving, technical team building essential infrastructure for superintelligence to gather data on the web.
- Ships fast and deep.