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About the Role

Lead the online customer marketing agenda across key EMEA retailers, shaping how shoppers discover, engage with, and buy Hasbro and Wizards of the Coast brands. This high-impact role combines strategy, execution, and commercial influence to drive growth across Pureplay and omnichannel partners.

Responsibilities

• Own the EMEA eCommerce marketing plan, turning brand priorities into high-impact activation across key online retailers.
• Lead Amazon activations across the EU, setting KPIs, tracking performance, and optimising activity to deliver growth.
• Drive best-in-class digital shelf execution, improving onsite content, SEO, visibility, and conversion.
• Build strong partnerships with customers, Key Account Managers, and local markets to deliver joint plans and retailer-ready campaigns.
• Use data, shopper insight, and analytics to continuously improve campaigns, content, and return on investment.
• Manage budgets effectively, identifying where to invest for the strongest commercial impact.
• Lead and develop one direct report while influencing cross-functional teams across the region.
• Partner with global and regional stakeholders to embed best practice and raise the standard of eCommerce execution across EMEA.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• Strong experience in eCommerce, customer marketing, or digital commerce within FMCG, consumer products, or a similar fast-paced environment.
• Proven track record of leading retailer marketing activations and delivering measurable commercial results, ideally with Amazon.
• Experience in digital shelf optimisation, onsite content, SEO, and conversion-led activity.
• Able to manage budgets, interpret performance data, and influence stakeholders across markets and functions.

Skills

• Strong commercial thinking with the ability to turn insight into action.
• Strategic mindset with a focus on innovation, optimisation, and growth.
• Excellent communication, influencing, and stakeholder management skills.
• Strong project management and prioritisation skills across multiple workstreams.
• Comfortable working independently in a fast-paced, changing environment.

Location

• Stockley Park, Uxbridge, West London, UK

Work Type

• Hybrid working

Experience Level

• Senior

Education Level

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Benefits

• Annual and long-term incentives
• Medical, Dental, and Vision Insurance
• Paid Vacation & Holidays
• Generous 401(k) Match
• Paid Parental Leave
• Volunteer & Employee Giving Programs
• Tuition Reimbursement
• Product Discounts

About the Company

• At Hasbro and Wizards of the Coast, we take play seriously.
• We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before.
• Collaborate with passionate teams to reimagine iconic brands and create experiences that spark joy, connection, and community through the magic of play.
• This is your chance to shape legendary play that lasts a lifetime.