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About the Role

We are rebuilding Replika from scratch, focusing on solving growth in AI companionship, a challenge unmet in the past decade. This role is pivotal in transforming creative strategies into measurable outcomes. You will manage end-to-end influencer and UGC operations, including sourcing, briefing, coordination, paid testing, performance analysis, and scaling successful initiatives through creator networks, content repurposing, and paid amplification. We seek an operator capable of translating sharp creative ideas into numerous content pieces, distributed effectively, tracked accurately, and understood clearly for iterative improvement and aggressive scaling. This role requires a deep understanding of the product and users to identify and advocate for product hooks that enhance creative concepts, ensuring optimal conversion through specific onboarding moments, features, landing pages, or promotional flows.

Responsibilities

Own end-to-end influencer and UGC operations, including sourcing, briefing, contracting, shipping, and measuring.
Build and manage the creator pipeline, including micro-influencers, UGC creators, clipper networks, niche communities, and mid-tier collaborations.
Establish and manage the testing loop, translating creative concepts into briefs, running tests with creators, measuring conversion via tracked links, coupon codes, landing pages, or other attribution paths, and scaling successful initiatives.
Scale successful content by repurposing across platforms, reposting through creator pools, briefing larger creators, and systematizing effective angles.
Collaborate directly with product teams and the CEO on creative ideas, from conception to live testing.
Integrate product instincts into growth strategies, understanding user behavior and emotional triggers to identify product hooks that enhance creative effectiveness.
Monitor key performance indicators, analyze results, and conduct ROI discussions based on clear data.
Manage external partners such as agencies, contractors, and production support, while retaining in-house strategic oversight.

Requirements

2+ years running influencer marketing, UGC, creator growth, or paid social with ownership of measurable outcomes (installs, subscriptions, trials, revenue).
Deep fluency in micro-influencer and UGC ecosystems, including platforms, tools, rates, and leverage points.
Strong analytical skills, comfortable with spreadsheets, attribution, and distinguishing real signals from vanity metrics.
Experience with creator pools, clipper networks, UGC farms, paid creator armies, or a clear strategy for developing them.
Ability to rapidly ship tests, taking a creative concept to live content with measurement within a week.
Strong product instincts, understanding the need for product hooks in influencer content and advocating for product changes based on conversion data.
Proficiency in using AI tools for research, briefs, creator analysis, scripting, reporting, and iteration.
Fluent English, capable of writing clear creator briefs.

Skills

Influencer marketing
UGC operations
Creator growth
Paid social
Analytical skills
Attribution modeling
Product instincts
AI tool proficiency
English communication

Location

Remote

Work Type

Remote

Experience Level

2+ years of experience

Salary/Compensations

Competitive compensation

Benefits

Flexible job schedule
Generous vacation policy
Absence of corporate bureaucracy
Direct impact on millions of worldwide users
Opportunity to push the boundaries of applied AI in a consumer setting

About the Company

Developed the world's first AI companion ten years ago.
Helped millions of people reconnect with the world.
Vision to be the first AI with heart, enhancing life experiences.
Aims to build an AI modeled after transformative relationships.
Featured in TED Talks, Stanford and Harvard studies, and the Lex Fridman podcast.
Connects with over 40 million people in a deeply human way.