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About the Role

Reddit is seeking an EMEA Insights Specialist to join our Global Insights team. This hybrid role will focus on commercial and consumer insights, helping advertisers strategically engage on Reddit and supporting Reddit's growth among consumers across the region. As the first dedicated Insights hire in Germany, this person will be the primary voice of Insights across DACH, acting as a trusted advisor to major brands, agencies, and internal stakeholders. This role combines consumer intelligence, cultural strategy, brand positioning, commercial storytelling, and market expertise to drive advertiser investment and audience growth across EMEA. Reporting to the Global Insights Principal, this role will collaborate with Sales, Marketing, Communications, and Growth teams to shape the perception of Reddit among advertisers and consumers.

Responsibilities

Transform complex data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
Design hypothesis-driven research frameworks to identify key business questions before selecting methodologies.
Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.
Translate insights into compelling sales narratives, strategic positioning, and "why Reddit" stories to support advertiser acquisition and revenue growth.
Help brands understand how to succeed on Reddit through culturally informed audience and platform insights.
Support advertiser and consumer growth initiatives by identifying opportunities to strengthen Reddit’s market position across EMEA.
Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks.
Surface culturally relevant regional insights to inform marketing, communications, and growth strategies.
Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets.
Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape.
Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action.
Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities.
Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations.

Requirements

Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
Native or fully fluent German and English language proficiency required; French is a plus.
Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events.
Deep expertise in mixed-methodology research, including qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening) and quantitative methods (survey design, segmentation, brand tracking, statistical analysis).
Strong understanding of the German media and advertising landscape.
Ability to engage credibly with senior stakeholders across major German brands and media agencies.
Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms.
Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail.
Working knowledge of the competitive platform landscape across EMEA.
Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets.
Comfortable navigating cross-functional priorities and collaborating across multiple internal teams.

Skills

Consumer intelligence
Cultural strategy
Brand positioning
Commercial storytelling
Market expertise
Mixed-methods research
Qualitative research
Quantitative research
Ethnography
Focus groups
Moderated interviews
AI-moderated interviews
Social listening
Survey design
Segmentation
Brand tracking
Statistical analysis
Platform analytics
First-party data
GWI
Comscore
Ipsos
Survey research platforms
Presentation skills
Communication skills
Storytelling
Strategic recommendations

Location

Berlin
Hamburg
Amsterdam
London

Work Type

Hybrid

Experience Level

Mid-level

Benefits

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
100% employer-funded retirement savings plan
Risk Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

About the Company

Reddit is a community of communities, built on shared interests, passion, and trust, hosting open and authentic conversations. Users submit, vote, and comment on topics they care about, making Reddit one of the internet’s largest sources of information with over 100,000 active communities and approximately 126 million daily active unique visitors.

Equal Opportunity

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.