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About the Role

Manage overarching strategy, client relationships, and integrated campaigns for diverse creative and innovative brands across food & beverage, wellness, and consumer tech. This role involves concepting novel initiatives for social virality and press headlines, and overseeing a team of talented junior staffers.

Responsibilities

• Drive long-term strategy and create tentpole campaigns for clients on retainer and project-based engagements.
• Manage expectations, set goals, timelines, and deliverables, ensuring client KPIs are met or exceeded.
• Originate innovative ideas to strengthen client marketplace positioning and earn attention through press or earned talkability.
• Collaborate across disciplines to create and execute integrated campaigns.
• Participate in new business meetings and proposals, contributing to business development and growth.
• Manage and mentor junior team members and freelancers, ensuring work quality and breadth.
• Provide thought leadership, elevating client work and pushing influencer marketing & PR boundaries.
• Lead overall management and execution of paid and earned influencer programming across various platforms.
• Manage budgets to ensure cost-effectiveness and strong ROI.
• Maintain a deep and diversified rolodex of influencer and agent relationships, negotiating efficient rates.
• Develop insights capturing quantitative and qualitative results based on relevant metrics.
• Generate earned press strategies with message development, target verticals, and an emphasis on new media.
• Maintain a deep and diversified rolodex of press contacts for placements.
• Secure feature stories and placements.
• Shape ideas from clients and agency partners for maximum earned impact, providing diplomatic guidance.

Requirements

• Minimum of 5-8+ years of relevant experience in influencer marketing and earned PR (agency or in-house).
• Experience negotiating contracts.
• Experience creating and managing successful influencer campaigns.
• Experience maintaining a strong network of influencer, agent, and media relationships.
• Capable of understanding client businesses and providing strategic counsel.
• Proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs.
• Ability to monitor progress of personal and team deliverables and campaign pipelines.
• Ability to provide project management to teams.
• Detail-oriented, diligent with formatting, double-checking, and meeting deadlines.
• Ability to implement systems that improve efficiency and quality.
• Strong verbal and written communication skills.
• Ability to instill client confidence.
• Comfortable leading calls with senior clients, guiding discussions to actionable outcomes.
• Ability to analyze performance, develop insights, and deliver reports with actionable insights.

Skills

• Influencer marketing
• Earned PR
• Strategic thinking
• Organizational skills
• Detail-oriented
• Social media savvy
• Client leadership
• Data analysis
• Content and trend obsession
• Negotiation
• Budget management
• Project management
• Communication
• Analytical skillset

Location

• NYC office
• LA office
• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• 5-8 years of experience
• Associate Director
• Director

Salary/Compensations

• $102,500-$120,000

Benefits

• Generous PTO that scales with tenure
• Summer Fridays
• Day of Rests for mental health
• Caregiving days
• Time off for Unsick Days dedicated to preventative care
• Smalls In Sync program for dedicated collaboration and solo work time
• 100% employer-covered medical plan
• 401k match up to 4%
• Dental insurance
• Vision insurance
• Innovation leadership (pioneering client brand campaigns on TikTok, unique HR policies, AI Leadership committee)
• Employee-led committees shaping company policy
• Employee-led committees organizing team celebrations (book clubs, outings)

About the Company

• Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world.
• It integrates people, platforms, and stories to help clients build lasting influence.
• The company offers programs from high-level strategic business counsel to tactical execution.
• Orchestra brings together 700+ people with experience across various sectors including consumer, technology, nonprofit, real estate, sports, travel, and hospitality.
• It is made up of leading firms: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR.
• Orchestra launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.
• Since 2022, it has acquired nine firms.
• Orchestra is the first communications company built for today’s media landscape.

Equal Opportunity

• People of all backgrounds and abilities are strongly encouraged to apply.
• Orchestra is committed to building and maintaining a diverse staff.
• Recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
• Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
• Information submitted may be shared with network agencies to match applicants with suitable jobs.
• By providing information, you consent to allow Orchestra and its subsidiaries to keep your information on file and contact you regarding job opportunities, recruitment events, and related updates.