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About the Role

Lead HGA's digital presence and shape expertise across all channels. This role defines HGA's voice, narrative, and point of view, serving as the firm's editorial lead. It sets strategic vision, standards, and the annual content agenda, ensuring effective content activation through integrated distribution across web, social, video, email, and paid channels. The role owns the firmwide editorial calendar, translates content priorities into channel strategies, and guides paid search and campaign planning. It leads a multidisciplinary team, connecting content strategy, marketing systems, and performance measurement to advance brand awareness, client engagement, and business development.

Responsibilities

Own HGA's annual editorial calendar, setting strategic themes, priorities, and cadence.
Establish governance models and planning processes for content development, review, and distribution.
Partner with Market leadership and Business Development to identify priority topics, campaigns, and thought leadership.
Set editorial direction and content standards across written, visual, and video storytelling.
Oversee content strategy for the firm's website, LinkedIn, Instagram, and other digital platforms.
Guide integrated content planning for efficient content reuse, adaptation, and amplification.
Define and oversee paid search and campaign strategy, aligning with editorial priorities and business development goals.
Provide strategic oversight of key platforms (website, HubSpot), including email marketing, lead nurturing, segmentation, and landing pages.
Establish performance benchmarks and reporting frameworks for content and campaigns.
Use data and qualitative insights to refine editorial direction, distribution, and campaign performance.
Communicate findings and recommendations to Brand, Communications, and Market leadership.
Directly manage and mentor the Digital Operations Manager, Digital Content Manager, and Content Writer.
Set clear priorities, roles, and expectations to drive collaboration, accountability, and professional growth.
Foster a high-performing team culture balancing strategic thinking with disciplined execution.

Requirements

Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
15+ years of experience in content strategy, editorial, or integrated marketing roles, preferably within professional services or complex, matrixed organizations.
Demonstrated experience leading editorial content across multiple channels (web, social, email, video, paid media).
Proven people management experience, with ability to lead, mentor, and develop a multidisciplinary digital and content team.
Strong editorial judgment and storytelling skills, translating complex or technical subject matter into clear, compelling content.
Hands-on experience with marketing automation platforms, preferably HubSpot, including email marketing, segmentation, workflows, and performance reporting.
Experience overseeing website strategy, content governance, and digital platform maintenance.
Strong analytical skills to interpret data, identify trends, and apply insights to improve content and campaign performance.
Excellent collaboration and communication skills, partnering across disciplines, offices, and leadership levels.
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment.

Skills

Content strategy
Editorial
Integrated marketing
People management
Editorial judgment
Storytelling
Marketing automation platforms
HubSpot
Email marketing
Segmentation
Workflows
Performance reporting
Website strategy
Content governance
Digital platform maintenance
Analytical skills
Collaboration
Communication
Organization
Detail-oriented
Multitasking

Work Type

Full-time

Experience Level

15+ years of experience

Education Level

Bachelor's degree in marketing, communications, journalism, digital media, or a related field

Salary/Compensations

$128,455 - $173,305 (East|West Coast)

Benefits

Annual bonus
Success sharing bonus program
401(k) guaranteed contribution
Paid parental leave
Medical insurance
Dental insurance
Life insurance plans
PTO
Short-term disability programs
Long-term disability programs

About the Company

HGA designs with impact, driven by empathy and curiosity.
The company fosters innovation through meaningful work.
HGA celebrates individuality, embraces flexibility, and promotes thriving in a hybrid office environment (three days a week).
Nationally recognized, award-winning team of architects and engineers.