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About the Role

This role is for a highly creative and connected Brand Lead to drive the EPDM zone's partnership and innovation strategy. This person will lead large TTL campaigns, build the 3-year partnership roadmap, lead global iconic sponsorships, and manage earned media and influencer strategy.

Responsibilities

• Build the partnership pipeline (vision board) and the 3-year EU partnership roadmap.
• Lead iconic & landmark partnerships and global sponsorship opportunities.
• Lead Modern Condiments & Pasta Sauces & Silver innovations campaigns.
• Own the "Cultural Flywheel" by turning partnerships into social conversation and earned talkability.
• Provide people management and mentorship within the team.
• Drive sub-category innovation brand growth, campaign adoption, and pipeline partnerships.
• Manage stakeholders including Marketing Directors and Senior Brand Managers across EPDM.
• Act as the agency lead on big bet campaigns.
• Manage one direct report.

Requirements

• 10+ years of marketing experience in a global FMCG company, with a focus on brand equity, brand architecture, and multi-category brand management.
• Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
• Strong understanding of how to generate cultural relevance and earned media from marketing initiatives.
• Strong experience in developing and launching marketing content for new product innovations.
• Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
• Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
• Experience with integrated campaigns (TTL) across various media channels.

Skills

• Communication Skills
• Ability to give pushback
• Resilience
• Ability to Simplify
• Commercial Sense
• Analytical
• Result driven
• Curiosity, positivity & passion
• Project management skills
• Networking skills
• Empathy
• High pressure tolerance
• Team player

Location

• London - The Shard

Work Type

• Hybrid working model

Experience Level

• 10+ years

Salary/Compensations

• Competitive salary and excellent bonus structure (above market)

Benefits

• An ambitious employer
• A fast career track
• A competitive salary and excellent bonus structure
• A hybrid working model
• A wide range of discounts with KraftHeinz’s partnerships on fashion, electronics, travels and many more!
• Room for new insights and implementation of ideas

About the Company

• Kraft Heinz is a global food company with a delicious heritage.
• We have iconic and emerging food and beverage brands around the world.
• We deliver the best taste, fun and quality to every meal table we touch.
• We’re on a mission to disrupt not only our own business, but the global food industry.
• A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
• Our people are connected by a culture of ownership, agility and endless curiosity.
• We believe in being good humans, working to improve our company, communities, and planet.
• We grow our people to grow our business.
• We champion great people who bring ambition, curiosity, and high performance.
• We choose greatness every day by challenging the ordinary and making bold decisions.
• We invest in your purpose and potential by developing skills and nurturing strengths.
• Everyone is welcome at our table.
• We thrive on learning and growing from our diverse backgrounds and perspectives.
• We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.
• We are committed to hiring and growing talent from diverse backgrounds and perspectives.
• We are committed to growing our Business Resource Groups.
• We are committed to providing our managers and leaders high quality learning experiences to foster inclusion and belonging.

Equal Opportunity

• Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.