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About the Role

We are looking for a highly technical, systems-oriented CRM Automation & MarTech Lead to own the global automation and infrastructure layer of our CRM function. In this role, you will be responsible for transforming our CRM Operating model - moving from manual execution to scalable, automated systems. You will work cross-functionally with Global CRM, Data, and Engineering teams to optimize our MarTech stack, improve data flows, and design frameworks that enable high-velocity experimentation and personalisation. Serving as the bridge between strategy and execution, you will ensure that global CRM teams are equipped with the tools, processes, and infrastructure needed to operate efficiently and scale effectively.

Responsibilities

Redesign how campaigns are triggered and coordinated, reducing reliance on repetitive manual builds.
Develop and implement automation systems that enable always-on lifecycle journeys and dynamic campaign execution.
Own and optimize the integration of core platforms from Marketing (Braze, SFMC, Amplitude, HighTouch, Redshift), ensuring clean, reliable, and real-time data flow.
Identify and eliminate inefficiencies, technical debt, and bottlenecks across the CRM ecosystem.
Streamline campaign build, QA, and deployment workflows to improve speed, accuracy, and scalability.
Implement and manage low-code/no-code solutions (e.g., Make, n8n) to reduce manual intervention.
Define and enforce global best practices, ensuring consistency and scalability across markets.
Build systems that enable faster A/B testing cycles and more reliable measurement.
Establish a foundation for continuous experimentation and performance improvement across lifecycle programs.

Requirements

Significant experience in CRM, lifecycle marketing, or marketing operations, with a strong focus on automation and MarTech infrastructure in a global or multi-market environment.
Deep hands-on expertise with enterprise CRM platforms such as Braze and/or Salesforce Marketing Cloud, with a strong understanding of multi-channel orchestration.
Strong technical understanding of modern MarTech ecosystems (CDPs, analytics, CRM platforms).
Comfortable working with tools like Amplitude, HighTouch, and data warehouses such as Redshift.
Practical experience with workflow automation tools (e.g., Make, n8n, Zapier, Airtable), with a focus on reducing manual effort and increasing scalability.
Familiarity with SQL, APIs, and webhooks to support data integration and automation use cases.
Systems Thinker: You identify leverage points, simplify complexity, and design scalable solutions.
Hands-on Operator: You are comfortable owning projects end-to-end—from strategy through to technical implementation.
Cross-functional Collaborator: You effectively bridge CRM, Data, and Engineering teams.
Impact-driven: You prioritize work based on measurable outcomes, speed, and long-term scalability.

Skills

CRM Automation
MarTech Infrastructure
Braze
Salesforce Marketing Cloud
Multi-channel Orchestration
CDPs
Analytics
Amplitude
HighTouch
Redshift
Make
n8n
Zapier
Airtable
SQL
APIs
Webhooks

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Significant experience in CRM, lifecycle marketing, or marketing operations

Benefits

Hybrid working
Extra parental leave
Additional days off beyond local legislation
Option to take an extra week of unpaid leave
Health insurance
Pension plans
Additional days off for significant life events
Regular social events
Coffee, snacks and fully-equipped kitchens
Monthly free Surprise Bag
Paid volunteer time
Employee Resource Groups

About the Company

Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value.
Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.
We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s atmosphere!
Our partners in North America include Tim Hortons, METRO and Whole Foods Market.
We are a certified B Corp social impact company.
Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas.
We are also honoured to be included in TIME’s 100 Most Influential Companies.
Most recently, we won Apple’s coveted Cultural Impact Winner.

Equal Opportunity

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
If you need reasonable accommodation at any point in the application or interview process, please let us know.