Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As the Lead Influencer Marketing & Partnerships, you will significantly scale our flagship influencer channel for Yoshi en Tea and lay the groundwork for expansion into a new vertical. Your role is pivotal in defining how Yoshi en connects with its audience, leveraging influencers and partners to amplify our presence and establish a strong brand reputation.
Responsibilities
- Scale and strategize influencer marketing for Yoshi en, setting the foundation for long-term growth and impact across the DACH region.
- Identify and collaborate with top-tier influencers and thought leaders in health, food, and lifestyle sectors.
- Coordinate with Sunday Natural Influencer Marketing and Sales Teams to leverage their network for strategic outreach regarding functional teas.
- Oversee all aspects of influencer partnerships, from outreach and onboarding to campaign execution and performance analysis.
- Act as the leader and direct mentor for the Junior Influencer Marketing Specialist.
- Plan, organize, and execute physical and digital influencer events.
- Initiate and define the strategic plan for the Influencer Marketing channel of a new premium skincare brand.
- Develop creative strategies for the new skincare vertical that align with brand values.
- Stay updated on the latest industry trends, technologies, and influencer developments.
- Track campaign performance, analyze data, and ensure ROI maximization within budget.
- Brainstorm innovative approaches to influencer marketing.
Requirements
- Deep knowledge of the DACH influencer ecosystem.
- Proven success building relationships, executing impactful campaigns, and managing a direct report.
- Thrive in startup environments as both strategist and executor.
- Skilled at forging strong partnerships with influencers and ensuring mutually beneficial outcomes.
- Use metrics to measure success, optimize campaigns, and make data-backed decisions.
- Juggling multiple projects while keeping everything running smoothly.
- Naturally outgoing, love building connections, and enjoy attending events.
- Passion for tea and tea culture.
- Native or C1-Level German and fluent in English.
- Willing to work a minimum of four days a week from the Berlin office.
Skills
- Influencer Marketing
- Partnerships
- Strategy Development
- Campaign Execution
- Performance Analysis
- Negotiation
- Data Analysis
- Event Management
- Team Leadership
- Mentoring
Location
- Berlin
Work Type
- Onsite
- Full-time
Experience Level
- Lead
- Seasoned
Benefits
- Appealing discount on all products.
- 28 days of paid time off per year.
- Up to 5 days off between Christmas and New Year.
- Urban Sports Club membership.
- Swapfiets bike rental.
- Subsidy for the BVG ticket.
- Discounts of up to more than 50 percent on brands like Flaconi, Bosch, Apple or Expedia.
- Real ownership and room for new initiatives.
- Opportunity to contribute expertise and implement ideas.
- Inviting office spaces with access to organic teas.
- Regular tea & office parties, Christmas and summer feasts.
- Various influencer events.
About the Company
- A multi-brand eCommerce group uniting brands such as Yoshi en, EdenEve and Dr. Schweikart, driven by quality, fairness, innovation, and naturalness.
- Operates financially independent, each with its own distinct products and brand identities.
- Yoshi en comprises over 20 tea experts from more than 10 countries, sharing knowledge and love for tea.
- Yoshi en is a provider of quality teas and accessories and an advocate for contemporary tea culture and wholesome living.