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About the Role
Lead Influencer Marketing & Partnerships to scale the Yoshi en Tea influencer channel and establish a new skincare vertical. This role involves strategic planning, relationship management, campaign execution, and team mentorship, reporting directly to the C-Suite.
Responsibilities
- Scale and strategize influencer marketing for Yoshi en, focusing on the DACH region.
- Identify and collaborate with top-tier influencers and thought leaders in health, food, and lifestyle sectors.
- Coordinate with Sunday Natural Influencer Marketing and Sales Teams for strategic outreach.
- Oversee all aspects of influencer partnerships, including outreach, onboarding, campaign execution, and performance analysis.
- Lead and mentor the Junior Influencer Marketing Specialist.
- Plan, organize, and execute physical and digital influencer events.
- Initiate and define the strategic plan for the Influencer Marketing channel of a new premium skincare brand.
- Develop creative strategies for the new skincare vertical.
- Stay updated on industry trends, technologies, and influencer developments.
- Track campaign performance, analyze data, and ensure ROI maximization within budget.
- Brainstorm innovative influencer marketing approaches.
Requirements
- Deep knowledge of the DACH influencer ecosystem.
- Proven success in building relationships and executing impactful campaigns.
- Experience managing a direct report.
- Ability to thrive in startup environments as both strategist and executor.
- Skilled in forging strong partnerships with influencers and managing budgets.
- Proficiency in using metrics to measure success and optimize campaigns.
- Ability to manage multiple projects simultaneously.
- Native or C1-Level German language proficiency.
- Fluent English language proficiency.
- Willingness to work a minimum of four days a week from the Berlin office.
Skills
- Influencer Marketing Strategy
- Partnership Management
- Campaign Execution
- Performance Analysis
- Data Analysis
- Budget Management
- Negotiation
- Event Management
- Team Leadership
- Mentorship
- Networking
- Brand Strategy
- Market Trend Analysis
Location
- Berlin
Work Type
- Onsite
- Full-time
Experience Level
- Lead
- Seasoned
Benefits
- Appealing discount on all products.
- 28 days of paid time off per year.
- Up to 5 days off between Christmas and New Year.
- Urban Sports Club membership.
- Swapfiets bike rental.
- Subsidy for BVG ticket.
- Discounts of up to more than 50 percent on brands like Flaconi, Bosch, Apple, or Expedia.
- Ownership and room for new initiatives.
- Opportunity to contribute expertise and implement ideas.
- Inviting office spaces with access to organic teas.
- Regular tea & office parties, Christmas and summer feasts.
- Various influencer events.
About the Company
- Sunday Natural emerged from a passion for health, healing, and personal growth, founded in 2013 due to a lack of natural, high-quality products.
- The company aims to produce natural, pure products free from additives and of the highest quality.
- In partnership with CVC, Sunday Natural is a renowned German quality manufacturer with its own R&D department in Berlin.
- They collaborate with research institutes, scientists, therapists, farmers, and professional associations for product improvement.
- Sunday Natural takes ecological responsibility seriously, with a majority vegan product range and glass packaging for recyclability.
- The diverse team in Berlin comprises over 350 employees from more than 40 nationalities.
- The company goal is to foster a collaborative, supportive, and inclusive work environment.
Equal Opportunity
- We highly value equality of opportunity and inclusivity.
- We would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.