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About the Role

This is a high-impact role where you’ll lead paid social strategy across a portfolio of ambitious brands, while helping build smarter systems, better processes and a more scalable way of working. You’ll work closely with founders, influence the agency’s direction and play a key role in evolving how creative-led acquisition is delivered.

Responsibilities

• Leading paid social strategy across a portfolio of growth-focused clients
• Managing and optimising campaigns primarily across Meta, with exposure to TikTok and emerging channels
• Turning business problems into clear acquisition strategies backed by data and insights
• Diagnosing performance issues and identifying growth opportunities before clients do
• Building scalable systems and improving operational workflows across paid social
• Partnering with creative teams to develop high-performing ad concepts, briefs and testing frameworks
• Designing and executing structured testing strategies across audiences, creatives and campaign structures
• Acting as a trusted advisor to clients, confidently presenting insights, recommendations and performance narratives
• Helping shape the agency’s approach to AI, creative velocity and modern acquisition strategy

Requirements

• Strong hands-on paid social experience within an agency environment
• Deep expertise across Meta Ads Manager and performance acquisition strategy
• Commercially minded individual who understands the relationship between spend, profitability and business outcomes
• Systems thinker who enjoys improving processes and building smarter ways of working
• Confident client communication and stakeholder management skills
• Strong analytical capability with the ability to connect platform metrics back to commercial impact
• Experience briefing creative or working closely with creative teams
• Ability to work autonomously in a remote-first environment
• Experience within eCommerce, subscription or high-growth consumer brands (bonus points)

Skills

• Paid social strategy
• Meta Ads Manager
• Performance acquisition strategy
• Data analysis
• Client communication
• Stakeholder management
• Creative briefing
• AI tools
• Creative-led acquisition strategy

Location

• Sydney
• Remote

Work Type

• Remote-first
• Full-time

Experience Level

• Lead

Salary/Compensations

• $120,000 base salary

Benefits

• Quarterly team offsites
• Flexibility
• Autonomy
• Exposure to cutting-edge AI tools
• Exposure to creative-led acquisition strategies
• Quarterly team gatherings
• Highly collaborative environment

About the Company

• Fast-growing performance agency that's rethinking how modern acquisition works.
• Believes the future of performance marketing sits at the intersection of creative systems, automation, AI and sharp strategic thinking, not just media buying.