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About the Role

As the Content and Digital Strategist, you will be the architect of how our artists live, breathe, and break out online. You will lead the development of bespoke Artist-Generated Content (AGC) plans and oversee nimble digital marketing campaigns that turn casual listeners into a dedicated fanbase. This is a hands-on role requiring deep understanding of local culture to interpret trends for each artist brand and drive engagement.

Responsibilities

Design and implement comprehensive content strategies aligning AGC with each domestic artist’s unique creative identity.
Build and execute nimble digital marketing campaigns to increase exposure and hit ambitious growth targets.
Cultivate deep, trust-based relationships with artists and managers, integrating into their creative circles.
Lead the AGC creation process, concepting original ideas and partnering with videographers and editors.
Analyze campaign performance and ROI, reporting on best-in-class strategies and cultural opportunities.
Collaborate with the internal Discovery team to support fan-centric UGC plans and optimize artist channel engagement.
Partner with the Creative Producer to integrate social-first content elements into traditional music video shoots and photo days.

Requirements

At least 2+ years of experience in music marketing, creative project management, or digital/social campaign management.
Deep understanding of current social media trends, short-form video, and the Australian music landscape.
Strategic and creative thinker with the ability to build positive working relationships across diverse, fast-moving teams.
Enjoyment of content concepting and editing, with a sharp eye for what performs well on social and DSP platforms.
Passion for music and drive to see local artists achieve global recognition.

Skills

Music Marketing
Creative Project Management
Digital Campaign Management
Social Media Marketing
Short-form Video
Content Strategy
Artist-Generated Content (AGC)
Digital Marketing
Campaign Analysis
ROI Analysis
UGC Plans
Social-First Content Integration

Location

Australia

Work Type

Hybrid

Experience Level

2+ years

About the Company

Warner Music Group is a global collective of music makers, music lovers, tech innovators, inspired entrepreneurs, creatives, and team members.
WMG champions emerging artists and global superstars alike.
Warner Chappell Music is a renowned publishing company representing genre-spanning songwriters and producers.
WMG includes ADA, which supports the independent community, and the artist services division WMX.
Warner Music Entertainment is a film and television storytelling powerhouse.
WMG is committed to creating a work environment that actively values, appreciates, and respects everyone.
WMG is committed to inclusion and diversity in all aspects of our business.
WMG strives to set itself apart by embracing a philosophy of innovation that is part of its company's DNA.

Equal Opportunity

WMG is committed to inclusion and diversity in all aspects of our business.
We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.