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About the Role

As Senior Lifecycle Marketing Manager, you will own and optimize Hapana’s end-to-end lead lifecycle, from MCL through MQL and into sales handover, ensuring our go-to-market team scales efficiently and supports enterprise pipeline growth. This is a senior individual contributor role, focused on lifecycle strategy, CRM architecture, ABM execution, and integrated campaign structure.

Responsibilities

• Lead demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality.
• Lead adoption and optimization of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence.
• Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with RevOps to optimize customer journeys, segmentation, nurture programs, and conversion performance.
• Build and optimize full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximize LTV and revenue growth.
• Manage end-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking.
• Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing.
• Own ABM strategy, execution, and performance for priority segments and target accounts.
• Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalize GTM strategy and align lifecycle execution to company growth priorities.

Requirements

• 5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles.
• Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset.
• Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management.
• Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting.
• Experience working closely with Revenue Operations and Sales teams to optimize funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes.
• Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager.
• Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms.
• Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts.
• Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions.
• Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes.
• Strong understanding of lead scoring, lifecycle stages, attribution, segmentation, and reporting frameworks.

Skills

• HubSpot CRM
• Marketing Hub
• AI-powered tools
• Google Analytics (GA4)
• Google Ads
• LinkedIn Campaign Manager
• Chili Piper
• Notion

Experience Level

• 5+ years of experience

About the Company

• Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency.
• Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.
• We're committed to fostering growth for our teams and clients through innovation and teamwork.
• Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team.
• As a global company, we rely on open communication and people speaking up.

Equal Opportunity

• Hapana is an Equal Opportunity Employer.
• We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply.
• We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.