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About the Role
We are seeking a hands-on Marketing Lead to develop and execute Mindspace's marketing strategy across all German locations. This role involves leading a marketing team, building and managing a comprehensive marketing plan, monitoring results, and optimizing efforts to achieve company KPIs.
Responsibilities
- Own growth across Germany by building, executing, measuring, and optimizing a performance-driven marketing strategy across digital and offline channels.
- Drive acquisition and pipeline by generating qualified demand across locations, products, and services, owning funnel performance and collaborating with Sales on targets and conversion.
- Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations) with a focus on CAC, conversion, and ROI.
- Lead go-to-market strategies for new sites, including market analysis, positioning, launch planning, and execution with clear growth targets.
- Continuously test new channels, messaging, and tactics to identify and unlock scalable growth opportunities.
- Manage vendors and partners, including briefing and overseeing agencies and freelancers while staying involved in execution.
- Activate the ecosystem through high-impact events, partnerships, and local activations that contribute to the growth funnel.
- Create high-performing assets to support sales and campaigns with localized, conversion-driven collateral.
- Collaborate with Germany leadership and HQ to align on goals, messaging, and performance tracking.
Requirements
- 7+ years in marketing roles (experience with luxury brands or startups is a plus).
- Proven experience in people management.
- Strong German and English language proficiency (written & spoken).
- Experience in online advertising and lead generation campaign management.
- Bachelor’s degree.
- Willingness to travel between Mindspace locations in Germany.
- Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) is a plus.
- Ability to drive from concept to completion, owning the definition and execution of programs, processes, and deliverables.
- Understanding of business dynamics, including strategy, revenues & costs, value proposition, sales pipeline, competition, and differentiation.
- Ability to motivate a team, driving focus, pace, and results.
- Resourceful problem-solving skills with insightful, innovative solutions.
- Strong interpersonal skills and ability to thrive in dynamic, fast-paced environments.
- Proficiency in using technology, including Salesforce, HubSpot, data analytics tools, and task management tools.
- Ability to master new tools quickly.
- Strong team player capable of working independently.
- Enthusiasm for Mindspace after researching the company.
Skills
- Marketing Strategy
- Performance Marketing
- Digital Marketing
- Offline Marketing
- Acquisition Marketing
- Lead Generation
- Campaign Management
- Paid Advertising
- CRM
- Partnership Management
- Event Management
- Content Creation
- Cross-functional Collaboration
- People Management
- Go-to-Market Strategy
- Market Analysis
- Salesforce
- HubSpot
Location
- Germany
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor's degree
About the Company
- Founded in 2014, Mindspace is a leading provider of flexible workspaces with an expanding footprint across Europe, Israel, and the US.
- Mindspace offers design-led office spaces and on-demand solutions ideal for various business types adapting to hybrid work.
- Mindspace is a lifestyle brand focused on hospitality, service, and experience in the workplace.
- A profitable operator, Mindspace has over 15,000 members in more than 40 prime locations globally.
- Mindspace fosters an environment where individuals can take ownership, make an impact, and grow professionally.
- The company combines global scale with a deep understanding of local markets.