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About the Role

As Product Marketing Manager, you will own the positioning and go-to-market execution for ODAIA’s Field Intelligence product. You will sit at the intersection of product, sales, and the market – translating AI capabilities into compelling stories that resonate with pharma commercial buyers, and equipping our commercial team with the content and tools they need to win. This role rewards curiosity, sound judgment, and strong communication skills. It’s a strong opportunity for someone early in their career who wants meaningful ownership and exposure to product marketing within life sciences and AI.

Responsibilities

Develop and maintain positioning and messaging for ODAIA’s Field Intelligence product across target pharma segments and buyer personas.
Translate ODAIA’s AI capabilities into executive-ready commercial transformation stories, shifting language from “features” to “commercial impact”.
Build and maintain a library of sales collateral including pitch decks, one-pagers, battlecards, objection-handling guides, and ROI frameworks tailored to each segment.
Develop before-and-after storyboards, self-assessment tools, and benchmark evidence to support the commercial transformation narrative.
Support go-to-market planning for new Field Intelligence features and releases – coordinating across product, sales, and customer success to ensure launches drive adoption and pipeline impact.
Monitor how competitors position their offerings, and maintain updated battlecards and competitive positioning guides that sharpen ODAIA’s differentiation.
Develop segment-specific campaign briefs and ICP-aligned content that supports MQL velocity within target territories.
Help build the segment moat by developing vertical-specific use cases, customer proof points, and ROI evidence that make ODAIA the undeniable choice in pharma commercial transformation.
Collaborate with Life Cycle Marketing to develop speaker materials, event content, and post-event follow-up assets that convert attendance into pipeline.
Contribute to the onboarding experience for new commercial hires – supporting structured ramp programs that cover Field Intelligence product knowledge, pharma commercial context, and consultative selling methodology.
Help develop training materials, playbooks, and reference guides that enable Commercial Principals and BD Associates to engage confidently at the VP and C-Suite level.
Maintain and continuously improve a centralized enablement hub – content repository, training library, competitive intelligence – that keeps the entire GTM team equipped and current.
Collaborate with Commercial Principals and the Managing Principal to capture wins, objections, and market signals – feeding those learnings back into updated content and messaging.

Requirements

2–4 years of experience in product marketing, content marketing, sales enablement, or GTM strategy – ideally within a B2B SaaS, life sciences, or analytics environment.
Proven ability to translate complex technical or strategic concepts into clear, compelling narratives that resonate with executive buyers.
Experience contributing to or supporting go-to-market programs, product launches, or enablement builds in a fast-moving environment.
Strong writing, editing, and visual storytelling skills.
Ability to absorb market intelligence from the field and quickly convert it into actionable content, competitive positioning, or messaging updates.
Familiarity with the pharma commercial landscape – including Sales Force Effectiveness (SFE), omnichannel strategy, Next Best Action (NBA), and HCP targeting is a strong asset.
Understanding of consultative selling motions and what it takes to support sales teams engaging VP and C-Suite buyers in complex enterprise environments.
Strong judgment and the ability to simplify complex ideas into clear, credible messaging.
Clear, concise communicator who values substance over buzzwords.
Naturally curious and commercially minded, with an interest in how pharma teams actually speak, operate, and make decisions.
Open to feedback, quick to iterate, and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment.
Self-starter who thrives in a lean, highly autonomous environment.
Hands-on experience leveraging AI tools and agentic workflows to accelerate content production.

Skills

Product Marketing
Content Marketing
Sales Enablement
GTM Strategy
B2B SaaS
Life Sciences
Analytics
AI
Writing
Editing
Visual Storytelling
Market Intelligence
Pharma Commercial Landscape
Sales Force Effectiveness (SFE)
Omnichannel Strategy
Next Best Action (NBA)
HCP Targeting
Consultative Selling
AI Tools
Agentic Workflows

Location

Remote-First (Canada and U.S.)

Work Type

Remote
Full-time

Experience Level

Early Career
2-4 years

Salary/Compensations

$80,000 - $120,000 CAD

Benefits

Meaningful stock option grants
Immediate medical/dental enrollment
Flexible time off
Health benefits
Stock options
Flexible time off policies

About the Company

ODAIA delivers AI-powered commercial intelligence for life sciences - unifying data, accelerating results, and helping commercial teams deepen engagement to enhance care for providers and patients.
ODAIA’s AI platform transforms complex data into predictive, personalized insights, enabling commercial leaders to understand their customers, anticipate prescribing behaviors, and make the informed, strategic decisions that bring therapies to patients faster.
OUR MISSION: Reducing patients’ time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI.
We Ignite Innovation, Own It, and Stand Together
At ODAIA, we don’t just deliver AI - we live it. We use AI and agentic automation to improve our efficiency and impact, encouraging constant curiosity in leveraging and integrating AI.

Equal Opportunity

ODAIA is an equal opportunity employer.
We are committed to building an environment where everyone feels included, valued, respected and heard.
We are committed to creating a diverse workplace, free from discrimination on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, disability status or any other characteristics protected by local laws, regulations or ordinances.
Accommodations are available upon request. If you need assistance or accommodation due to a disability or special need at any stage of the recruitment process, please contact us at hr@odaia.ai.