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About the Role

Digital Turbine seeks an Audience Growth & Engagement Lead to drive sustainable audience growth and engagement across current and future content surfaces. This strategic, revenue-enabling role focuses on treating owned content surfaces with analytical rigor, bridging content strategy, product engineering, and monetization. The leader will design and implement growth, personalization, distribution, and engagement mechanics for next-generation app experiences, making the product ecosystem more valuable for users, partners, and advertisers.

Responsibilities

Execute content distribution strategies across app surfaces, feeds, and notifications.
Partner with Product to deploy personalization engines and conduct A/B tests to increase session frequency and time spent.
Design and implement growth strategies for new and rebuilt app experiences, translating insights into product requirements, launch plans, and engagement tactics.
Collaborate with Marketing to design CRM tactics, including push notifications and segmentation, to nurture users and boost re-engagement and retention.
Maximize content inventory yield by optimizing advertiser-sponsored content and testing headlines and formats.
Provide critical performance data to Ad Sales to demonstrate ROI.
Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset.
Leverage content quality to improve app store ratings and reviews for organic growth.
Report directly to the Head of Content Media with a dotted-line partnership to the Product organization.
Act as a "translator" between departments, owning experimentation with Product, aligning lifecycle tactics with Marketing, and providing performance data to Ad Sales.
Increase session frequency and time-on-content (DAU MAU ratio).
Drive growth in daily active users (DAU) on owned channels.
Improve app store ratings related to the content experience.
Achieve CTR and engagement benchmarks for sponsored content.
Achieve uplift in downstream advertiser click-throughs.
Deliver audience growth and engagement requirements for new or rebuilt app experiences, including launch goals, test plans, and performance readouts.

Requirements

6+ years of proven track record in content-driven growth, preferably from a digital publisher, content platform, or AdTech sector.
Hybrid skill set combining content intuition with technical growth and engagement tactics.
Ability to design algorithmic feed strategies and treat content as a product through rigorous testing.
Ability to negotiate resources and drive alignment across complex, cross-functional initiatives.
Experience architecting new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics.

Skills

Content intuition
Technical growth and engagement tactics
Algorithmic feed strategies design
Content as a product (through rigorous testing)
Negotiation
Cross-functional alignment
Audience insight
Content strategy
Personalization
Growth tactics

Location

Austin, Texas
Hybrid
Local to posting location

Work Type

Hybrid

Experience Level

6+ years

About the Company

Digital Turbine powers superior mobile consumer experiences and results for leading telcos, advertisers, and publishers.
The end-to-end platform simplifies awareness, acquisition, and monetization, connecting partners to more consumers across more devices.
Headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, and Tel Aviv.
Recognized as an employer of choice, including BuiltIn's Best Places to Work (2022, 2023, 2024), DUNS 100 Best Places to Work in Tech (2023, 2024), and BDICode's 100 Best Companies to Work (2024).
Operates as a fast-growing public company with a startup mindset.
Values include: Find a Way (creative solutions), Open to New Ways (global mindset, diverse perspectives), Be Your Way (authenticity, learning from mistakes), Own Your Way (ownership), Work Your Way (flexible environment), Enjoy Your Way (fun, celebrating wins).

Equal Opportunity

Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion globally.
Welcomes people of different backgrounds, experiences, abilities, and perspectives.
Embeds diversity in mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment.
Fosters a culture that makes teams better collaborators, partners, and innovators.