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About the Role

The GTM Enablement Lead for SMB serves as the bridge between Reddit’s global GTM priorities and the unique needs of the SMB sales organization. This field execution role translates business initiatives, product launches, sales plays, tools, workflows, and commercial programs into simple, repeatable enablement. The role partners with SMB sales leadership to drive seller behavior change and business impact, ensuring sellers can apply priority motions in customer conversations, pipeline creation, account planning, and deal execution. This critical role helps Small and Medium Business sales teams activate Reddit’s priority GTM motions with clarity, confidence, and measurable impact, collaborating with Vendors and sitting at the intersection of Sales, Product Marketing, Revenue Operations, Sales Strategy, Marketing Science, and GTM Enablement.

Responsibilities

Translate global GTM priorities into SMB-ready execution plans, defining seller knowledge, actions, tools, and inspection points.
Represent SMB sellers and managers in global enablement planning, adapting GTM programs to scaled sales team realities.
Develop scalable SMB sales plays and enablement programs, including product launches, sales plays, and AI-assisted selling.
Drive seller productivity and field readiness through resources, workflows, and practice for high activity volumes and improved customer conversations.
Measure enablement program adoption, readiness, and impact using data and field feedback to drive behavior change and business outcomes.
Connect the revenue ecosystem across various teams to ensure coordinated and timely support for SMB teams.

Requirements

8–10+ years of experience in GTM Enablement, Sales Enablement, Sales Operations, Sales Strategy, Revenue Operations, Product Marketing, or Sales Leadership
Experience supporting SMB, scaled sales, commercial, inside sales, or high-velocity revenue teams
Experience designing and delivering enablement programs that drive seller behavior change, not just knowledge transfer
Strong understanding of sales workflows, pipeline generation, opportunity management, seller productivity, and manager reinforcement
Ability to translate complex business, product, or operational priorities into simple, actionable seller and manager guidance
Experience building scalable sales plays, launch packages, talk tracks, manager guides, and reinforcement plans
Strong program management skills with the ability to manage multiple priorities, stakeholders, and timelines
Exceptional communicator, facilitator, and writer with strong executive presence and stakeholder management skills
Data-driven and comfortable using metrics, dashboards, field feedback, and AI-powered insights to diagnose needs and evaluate outcomes
Proficiency with enablement and revenue tools such as Highspot, Gong, LMS platforms, Salesforce, and analytics tools
Committed to inclusive, accessible learning and enablement design that meets the needs of diverse sellers and teams
Experience in digital advertising, media, SaaS, marketplace, or platform businesses (Preferred)
Experience supporting third-party, vendor, or distributed sales teams with consistent standards, messaging, and performance expectations (Preferred)
Experience with AI-assisted selling, sales automation, or scaled productivity programs (Preferred)
Experience partnering directly with sales managers to drive coaching, inspection, and field reinforcement (Preferred)
Experience building enablement programs across multiple regions or global sales teams (Preferred)

Skills

Program management
Communication
Facilitation
Writing
Executive presence
Stakeholder management
Data-driven analysis
Metrics, dashboards, field feedback, AI-powered insights
Inclusive, accessible learning and enablement design
Highspot
Gong
LMS platforms
Salesforce
Analytics tools
AI-assisted selling
Sales automation
Scaled productivity programs

Location

New York
Salt Lake City, Utah
Lisbon, Portugal

Work Type

Hybrid
Required to be in office 1-2x / month
Annual travel to both offices is required

Experience Level

8–10+ years of experience

Salary/Compensations

$167,500—$234,500 USD

Benefits

Comprehensive Healthcare Benefits
Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation
Paid Volunteer Time Off
Generous Paid Parental Leave
Medical, dental, and vision insurance
Equity in the form of restricted stock units
Commission (depending on position offered)

About the Company

Reddit is a community of communities built on shared interests, passion, and trust, home to open and authentic conversations.
Users submit, vote, and comment on topics they care about.
With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.

Equal Opportunity

Reddit is an equal opportunity employer committed to building a workforce representative of diverse communities.
Reddit provides reasonable accommodations for qualified individuals with disabilities and disabled veterans in job application procedures.
If, due to a disability, an accommodation is needed during the interview process, candidates should inform their recruiter.