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About the Role

Develop and execute integrated marketing campaigns to grow brand affinity, drive differentiation, and increase awareness across various media channels and partnerships for PokerStars Exclusively on FanDuel. Leverage consumer insights and market trends to shape campaign strategy and deliver compelling, on-brand creative.

Responsibilities

• Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data.
• Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the Canadian market.
• Manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity.
• Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners.
• Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives.
• Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets.
• Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery.
• Establish and maintain clear processes, workflows, and documentation to support effective project execution.
• Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability.
• Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution.
• Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders.

Requirements

• Bachelor's degree and 5 years of relevant experience working in a brand role.
• Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership.
• Creatively driven thinker, with the ability to incorporate data driven insights.
• Experience in building partnerships, and developing both internal and external relationships.
• Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint.
• Expert knowledge of the gaming media landscape.
• Strong knowledge of the poker industry landscape a plus.
• Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
• Excellent communication skills, both written and verbal.

Skills

• Brand Strategy
• Campaign Planning
• Consumer Insights Analysis
• Market Trend Analysis
• Brand Messaging
• Creative Development
• Project Management
• Cross-functional Collaboration
• Partnership Management
• Workflow Management
• Process Improvement
• Stakeholder Communication
• Performance Tracking
• KPI Analysis
• ROI Analysis
• Gaming Media Landscape
• Poker Industry Landscape

Location

• US Offices (Los Angeles, Atlanta, Jersey City)
• Canada Offices

Work Type

• Hybrid

Experience Level

• 5 years of relevant experience
• Sr. Brand Manager

Education Level

• Bachelor's degree

Salary/Compensations

• $127,000 - $159,000 USD

Benefits

• Array of health plans (some as low as $0 per paycheck)
• Programs for fertility and family planning
• Mental health support
• Fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus
• Long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) matching program
• Short-term or long-term incentive compensation
• Cash bonuses
• Stock program participation
• Paid personal time off
• 14 paid company holidays
• Paid sick time in accordance with all applicable state and federal laws

About the Company

• FanDuel Group is the premier mobile gaming company in the United States and Canada.
• FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
• In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
• FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
• The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
• The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
• FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Equal Opportunity

• FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.
• We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
• FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.