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About the Role
This role is a critical marketing leadership position responsible for driving the adoption of NI products and solutions for automated test and measurement. The position involves executing outbound marketing activities and sales training, and leading a cross-functional team to develop and implement go-to-market plans for NI’s test system software portfolio.
Responsibilities
- Leads a cross-functional team to develop a Go-to-Market plan for target application areas
- Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
- Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external stakeholders
- Mentors junior product marketers to develop skills and understanding of product & application differentiation
- Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
- Creates content including demos, whitepapers, presentations, videos and more.
Requirements
- 10+ years of relevant industry experience (preference for engineering background in a technical marketing role)
- Team leadership and management experience – with emphasis on developing new leaders
- Software-savvy, with deep understanding of software business models, programming languages, and AI technology
- Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
- Exceptional strategic/business acumen – with ability to lead through influence
- Strong communication skills, including technical writing and presenting
- Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered
- Legal authorization to work in the US is required
- This is not a position for which sponsorship will be provided
- Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Skills
- Product marketing
- Go-to-market strategy
- Market awareness
- Demand generation
- Value proposition
- Stakeholder management
- Mentoring
- Content creation
- Technical writing
- Presentation skills
- Strategic acumen
- Leadership
- Communication
Location
- US
Work Type
- Full-time
Experience Level
- 10+ years
Benefits
- Variety of medical insurance plans
- Dental coverage
- Vision coverage
- Employee Assistance Program
- 401(k)
- Tuition reimbursement
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation leave
- Holiday leave
About the Company
- Emerson is a global leader in automation technology and software.
- Through deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
- With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
- We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries.
- We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet.
- We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large.
- We take this responsibility seriously and strive to make a positive impact through every endeavor.
- At Emerson, people are at the center of everything we do.
Equal Opportunity
- Emerson is an Equal Opportunity/Affirmative Action employer.
- All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status.
- We are committed to providing a workplace free of any discrimination or harassment.