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About the Role

Lead Dyson’s U.S. media strategy across all channels, integrating full-funnel planning and activation to grow both category and brand presence. Partner with category directors and cross-functional teams to create annual plans, optimize campaigns, and maximize media effectiveness.

Responsibilities

• Shape and implement annual media plans per category, plus cross-category brand initiatives
• Identify high-performing and emerging media channels; test, learn, and refine strategies
• Oversee budget planning, costing models, and scenario planning to achieve commercial objectives
• Develop and maintain a Brand to Demand operating model, balancing brand-building and direct revenue goals
• Lead media mix modeling (MMM), collaborating with insights, analytics teams, and agency partners
• Cascade actionable MMM reports; drive an environment of continual performance review and learning
• Set and review agency KPIs, ensure campaign optimization, and maximize ROI
• Manage agency partners to reach the right audiences across digital/traditional platforms, and innovate throughout the purchase journey
• Ensure timely campaign delivery and maximize value of media investments
• Collaborate globally to track performance, refine plans, and implement digital initiatives
• Drive integrated digital campaigns, working closely with e-commerce, retail.com, and affiliate teams
• Increase site traffic, conversion rate, and average order values using data analytics and major digital platforms
• Manage budgets, negotiate services, and build comprehensive media views for each funnel stage
• Build, develop, and motivate a high-performance media team
• Inspire passion and expertise in digital media, foster continuous improvement, and support internal/external communication

Requirements

• Bachelor’s degree in Business or related field
• 10+ years total marketing experience, including 5+ years in digital and 3+ in senior leadership roles
• Deep experience with transactional websites for consumer brands, paid search, and analytics
• Strong grasp of media channels, digital creative assets, web technologies, campaign optimization, media mix modeling, and ROI evaluation
• Proven ability to manage agencies, direct projects, motivate teams, and communicate effectively
• Innovative, proactive, and detail-oriented
• Able to travel up to 25%
• Strong project management, leadership, and team-building skills
• Deep understanding of Dyson’s brand and values

Skills

• Digital media
• Media mix modeling (MMM)
• Paid search
• Analytics
• Campaign optimization
• ROI evaluation
• Project management
• Leadership
• Team-building
• Online search marketing certification (preferred)
• Major analytics tools

Location

• Chicago
• New York City

Work Type

• Onsite

Experience Level

• Senior leadership roles
• 10+ years total marketing experience
• 5+ years in digital
• 3+ years in senior leadership roles

Education Level

• Bachelor’s degree in Business or related field

Salary/Compensations

• $168,000-$210,000 annually + bonus opportunity

Benefits

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts
• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability

About the Company

• Dyson is a global technology enterprise.
• We’re growing fast and our ambition is huge – more categories, more locations and more people.
• Dyson launched in the US in 2002, and since then operations have grown exponentially.
• Our US headquarters is based in Chicago's Fulton Market neighborhood with an additional office located in New York City.
• We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.
• We're committed to our campus culture and want to have people collaborating, developing, and learning from each other.
• By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
• Dyson employs 14,000 people and is present in more than 80 countries.
• While we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners.
• We are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
• Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter.
• We drive empowerment, development and equality in an inclusive environment for our people around the world.
• The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Equal Opportunity

• Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live.
• If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities.
• Dyson is an Equal Opportunity Employer.
• We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.
• We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
• At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity.
• In order to achieve this we need to pioneer technologies that are different and authentic.
• This is the core of what we do and who we are.
• We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.