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About the Role
This senior role offers the opportunity to shape brand perception, drive growth by aligning customer desires, business capabilities, and market trends, and translate these into effective marketing strategies.
Responsibilities
- Lead brand strategy and guardianship, setting principles for brand presentation across all customer touchpoints.
- Develop and manage year-round marketing, campaigns, creative, and content initiatives, enhancing the in-house content and creative engine.
- Own organic social strategy, influencer marketing, PR, and partnerships to grow relevance and demand.
- Lead paid acquisition and demand generation strategies in collaboration with internal specialists and external partners.
- Influence product, proposition, and experience decisions with a brand and customer-centric perspective.
- Drive commercial growth and non-ticket revenue streams through brand, content, and channel activities.
- Lead, focus, and develop a 12-person Brand & Marketing team, fostering a culture of pace, creativity, and accountability.
- Contribute to strategic discussions as a senior leader, providing clear recommendations on brand, customer, product, trading, and growth.
Requirements
- Senior brand marketing leadership experience in a consumer-facing business.
- Strong track record in always-on marketing, campaigns, creative, and content.
- Experience leading or influencing organic social, PR, influencer, partnerships, and earned media.
- Solid understanding of paid acquisition, performance marketing, digital, CRM, e-commerce, and SEO/GEO.
- Experience leading and developing internal teams and managing external partners.
- Ability to influence product, proposition, and customer experience decisions.
- Strong commercial awareness and constructive challenging ability.
- Excellent written, verbal, and visual judgment.
- Experience in leisure, hospitality, travel, tourism, entertainment, attractions, sports, active lifestyle, retail, subscription, family, youth, outdoor or other experience-led consumer brands.
- Multi-site or location-led experience.
- Seasonal trading experience.
- Experience with merchandise, branded environments, or physical touchpoints.
- Experience with B2B, groups, or corporate alongside B2C.
- Experience in entrepreneurial, founder-led, or purpose-driven environments.
Skills
- Brand strategy
- Brand guardianship
- Campaign management
- Creative development
- Content creation
- Organic social media
- Influencer marketing
- Public relations
- Partnerships
- Paid acquisition
- Demand generation
- Performance marketing
- Digital marketing
- CRM
- E-commerce
- SEO/GEO
- Team leadership
- Commercial awareness
- Customer experience influence
- Product marketing
Location
- UK (with regular travel to sites)
Work Type
- Remote
- Hybrid
Experience Level
- Senior
- Director level
Salary/Compensations
- Competitive base + performance bonus
Benefits
- LTIP planned launch Jan 2027
About the Company
- One of the UK's best-known Hospitality and Leisure brands, operating a national network of experience-led locations.
- A business with strong brand awareness, genuine emotional equity and a product people remember.
Equal Opportunity
- Our client is an equal opportunities employer and is committed to building a diverse and inclusive workplace.
- Applications are welcomed from all qualified candidates regardless of age, disability, gender identity, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
- We are committed to ensuring that our recruitment process is fair and accessible to all, and we encourage applications from candidates of all backgrounds and experiences.