About the Role
The Newsletter Writer will research, write, and shape a regular email newsletter for fern, offering subscribers exclusive reporting, behind-the-scenes context, and fresh insights into the stories behind fern's videos. This role involves translating complex topics into clear, engaging written stories for email, building a distinctive voice to deepen audience relationships between video releases. It is a light-touch role, focused on producing sharp, well-researched newsletters that build a high-trust community.
Responsibilities
- Research, write and edit a regular email newsletter aligned to fern’s editorial focus.
- Produce exclusive reporting and behind-the-scenes pieces that complement fern’s YouTube output.
- Develop fresh angles and insights on the videos fern publishes, surfacing details, sources, and context that didn’t make the final cut.
- Craft strong, scroll-stopping subject lines, opening hooks and tightly structured stories optimised for open rates, read-through and engagement.
- Translate complex topics spanning true crime, geopolitics, history, science, technology, and society into accessible, compelling written storytelling.
- Work from briefs, internal research, and existing long-form content to create original newsletter editions and adaptations where relevant.
- Collaborate with Editors, Researchers and Producers to ensure newsletter stories reflect fern’s journalistic standards and visual storytelling.
- Iterate on editions based on feedback and performance insights (open rate, click-through, subscriber growth).
- Stay up to date with newsletter trends, formats, and email best practices.
- Contribute to occasional branded content ideation where required.
Requirements
- English language proficiency (essential).
- Background in journalism, documentary, or factual storytelling.
- Proven experience writing high-performing written content — ideally newsletters, longform digital journalism, or features.
- Strong understanding of subject-line writing, pacing, and reader-retention strategies for email.
- Ability to simplify complex topics without losing accuracy or nuance.
- A genuine interest in true crime and geopolitics, alongside curiosity across history, science, technology, and society.
- Strong research skills and attention to factual accuracy, including sourcing, fact-checking, and handling sensitive subject matter responsibly.
- Ability to work efficiently and deliver high-quality output within a limited time allocation.
- Strong communication skills and ability to collaborate with remote teams.
- Experience writing for or producing investigative, educational, or documentary-style content.
- A passion for fern’s content and mission, and familiarity with fern or similar documentary-led channels (desirable).
Skills
- Journalism
- Documentary
- Factual storytelling
- Newsletter writing
- Longform digital journalism
- Features writing
- Subject-line writing
- Pacing
- Reader-retention strategies
- Research
- Fact-checking
- Communication
- Collaboration
- Writing for investigative content
- Writing for educational content
- Writing for documentary-style content
Location
- Remote
Work Type
- Freelance
- Remote
Experience Level
- Entry-level
Benefits
- Work from anywhere
- Flexible hours
- Employee referral program
- Opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment
- Supportive, inclusive and collaborative team
About the Company
- Electrify is an exciting, well-funded and fast-growing creator economy business.
- Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence.
- fern is a fast-growing, cutting-edge digital outlet for political and social topics with nearly 5 million subscribers.
- fern's work has received national and international recognition, including the Shorty award for Best Documentary, DAfFNE award, the NYT TV & Film award, and nominations for the prestigious Rudolf Diesel medal and the German Environmental Media Award.
- fern focuses on investigative research, video essays, and documentaries for a curious, engaged audience that always seeks deeper answers.
- fern is launching a dedicated email newsletter to bring its signature journalistic quality directly into its audience’s inboxes.
- Electrify is dedicated to providing a world-class creative culture where employees can thrive.
- Electrify is looking for self-starters with an entrepreneurial mindset.
- Electrify is a remote team with employees around the world.
- Electrify is committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change.
- DEI is in Electrify's DNA.
- Electrify believes in unlocking the power of Electrify to tell stories that change lives.
- Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice.
- Electrify actively encourages support on its mission to make the world a better place for all, in support of the United Nations 17 sustainable development goals (SDGs).
Equal Opportunity
- Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees.
- We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
