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About the Role
DTC at Nothing owns global direct commerce, managing the customer relationship from first click to repeat purchase. The CRM team is poised for its next chapter, focusing on revenue, retention, and lifetime value through a newly built lifecycle program and brand-aligned content strategy.
Responsibilities
- Set the global CRM strategy with revenue, retention, and LTV as headline metrics, treating email as a commercial channel.
- Design the end-to-end lifecycle program, including onboarding, post-purchase, cross-sell, repeat purchase, win-back, and dormant reactivation.
- Build the editorial backbone with a content calendar where each send has clear commercial or relationship intent, aligned with brand and product narrative.
- Run a structured test-and-learn program with hypotheses, holdouts, and rigorous measurement.
- Build reporting infrastructure from the ground up and translate results into clear next actions.
- Partner with Marketing, Creative, Product, and Retail to align on customer experience and trade priorities.
- Hire, coach, and develop the CRM team through 2026 and 2027.
Requirements
- Five or more years building and running CRM programs at scale, preferably in consumer tech, DTC, or a high-growth product-led business.
- Proficient in data analysis, report building, and translating findings into decisions.
- Commercial fluency, with a focus on revenue, AOV, repeat rate, and contribution margin.
- Platform-agnostic experience across modern ESPs, CRM tools, and ecommerce platforms.
- Strong editorial and design judgment, with hands-on platform experience.
- Experience building playbooks and making decisions with incomplete information.
- A bias for shipping and iterating rather than waiting for a perfect brief.
- Must live within a 60-minute commute of the office.
Skills
- CRM strategy
- Lifecycle marketing
- Content strategy
- Data analysis
- Reporting
- Commercial acumen
- ESP platforms
- CRM tools
- Ecommerce platforms
- Editorial judgment
- Design judgment
Location
- London
Work Type
- Full-time
- In-office
Experience Level
- Five or more years
About the Company
- Nothing exists to make tech feel exciting again.
- We are building a different kind of technology company, prioritizing design, emotion, and human creativity.
- Founded in London in 2020, we have grown into a global challenger brand.
- We are backed by GV (Google Ventures), EQT Ventures, and C Ventures, along with notable investors.
- Our products are sold in over 40 markets with millions of users worldwide.