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About the Role

This role provides leadership on digital best practice and ensures alignment with firmwide growth objectives, accountable for the firm's digital marketing strategy and roadmap, including UX optimisation, SEO governance, PPC budget control and innovation planning. This is a 12-month Fixed-Term Contract for maternity cover.

Responsibilities

• Lead the website roadmap and UX strategy, setting standards for optimisation and conversion.
• Oversee large-scale web project and ensure integration with firmwide campaigns.
• Monitor client journey trends and recommend enhancements to improve UX and conversion.
• Upload technical content (videos, audio, member areas) and manage e-commerce functionality.
• Define and govern SEO/GEO strategy across all digital channels, providing training and ensuring compliance with best practice.
• Research and apply geo-targeting strategies to improve visibility.
• Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation.
• Analyse performance and provide recommendations for optimisation.
• Accountable for digital performance.
• Interpret analytics to influence investment decisions and campaign priorities.
• Research emerging trends (voice search, AI-driven personalisation, CRO).
• Recommend and implement future-proof digital strategies to leadership and secure support for projects.

Requirements

• Proven experience in managing digital marketing platforms and campaigns, ideally within a professional services environment or in a law firm.
• Ability to lead large-scale digital projects.
• Strong knowledge of website management, UX principles, as well as large-scale web projects.
• An understanding of and demonstrated experience with SEO, GEO-targeting, and PPC campaign management.
• Experience in marketing automation and CRM systems.
• Experience influencing senior stakeholders.
• Familiarity with e-commerce functionality and content upload – video/audio/member areas.
• Proficiency in using analytical tools such as Google Analytics, PPC dashboards to monitor on and report on performance with the aim to provide actionable insights to improve conversion rates and campaign effectiveness.
• Awareness of emerging digital trends such as voice search, AI tools, and CRO with the ability to influence others on implementing new strategies to take advantage of digital engagement.
• Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
• Solutions focused approach with drive to improve processes and outcomes.
• Strong organisation skills, taking full ownership of tasks and ensuring delivery within agreed deadlines.
• Excellent written and verbal communication skills, with the ability to convey ideas and influence decision-making effectively.
• Adaptable approach in managing workload and supporting others.
• Ability to work collaboratively and team-first attitude.

Skills

• UX optimisation
• SEO governance
• PPC budget control
• Innovation planning
• Website management
• UX strategy
• SEO
• GEO-targeting
• PPC campaign management
• Marketing automation
• CRM systems
• Google Analytics
• Voice search
• AI tools
• CRO

Location

• Hybrid

Work Type

• Fixed-Term Contract
• Hybrid

Experience Level

• Senior

Salary/Compensations

• Competitive salary

Benefits

• Profit Share Scheme
• Cycle to work scheme
• Private Medical Insurance
• Life assurance (4 x salary)
• Pension scheme
• 28 days holiday (in addition to statutory UK holidays)
• Additional day allocated for CSR activities per annum

About the Company

• Stone King is an ambitious and purpose-driven firm.
• Our collaborative culture and core values are intertwined with our ethos of doing the right thing by our clients, communities, and our people.
• Our passion for the sectors we work in and the purpose-driven work we do with our clients has resulted in SK being recognised as national leaders in our specialist fields across the country.

Equal Opportunity

• Individual differences are embraced at Stone King, and we strive to create an environment in which people feel supported and able to be themselves.
• We are committed to promoting an inclusive working environment that supports the growth and development for all.
• We are proud to be signatories of the Mindful Business Charter, the Race Fairness Commitment, and the Age Friendly Employer Pledge, and we are a Disability Confident Employer.
• Stone King LLP is committed to offering an interview to any job applicant that declares they have a disability and meets the minimum criteria for the role as defined by the job description and person specification.
• We aim to make our recruitment process as inclusive as possible and will make reasonable adjustments where needed.
• Stone King LLP is an equal opportunities employer.
• We are committed to ensuring equality of opportunity by encouraging all our staff to achieve their full potential and guaranteeing that all employment decisions are taken without reference to irrelevant information or discriminatory practices.