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About the Role

The Sales and Service Expert (SSE) delivers an outstanding sales and service experience to all guests and members by offering membership, fitness, and retail products and services. This role focuses on building relationships, translating the value of company offerings, and driving member acquisition and retention. The SSE ensures successful guest and member engagement and achieves sales revenue goals.

Responsibilities

• Execute the CARE sales model with each guest to align products/services with fitness needs.
• Tour potential members through the club, describing facilities, equipment, services, and amenities.
• Ensure all guests are registered through the digital kiosk.
• Communicate membership and fitness offers clearly using company presentation tools.
• Enroll guests professionally using company sales techniques and protocol.
• Adhere to specific Membership Agreement Procedures (MAP) when enrolling members and guests.
• On-board new members successfully and assist with member retention activities to drive club profitability.
• Consistently achieve or exceed personal and team sales goals.
• Obtain leads externally from the community using company tools/programs (e.g., community outreach, corporate sales).
• Generate leads/new business internally through member promotions, referrals, guest passes, and phone contact.
• Effectively set appointments for all leads and potential new business opportunities.
• Communicate and promote local and global marketing campaigns to leads and members.
• Manage and follow up on leads/new business using a Lead Management System.
• Execute daily planner to track and plan for successful lead management and selling activities.
• Consistently achieve or exceed personal productivity goals.
• Partner with the Sales and Service Manager (SSM) to provide a member-centric experience that strengthens relationships and builds retention.
• Ensure members receive a friendly greeting/check-in and prompt attention.
• Engage members with various fitness offerings including personal training, group exercise classes, and 24GO digital content.
• Maintain name relationships with members, serving as a resource for questions or concerns, and connecting them with appropriate company resources.
• Provide a clean, friendly, well-maintained club to members and guests.
• Help new members become comfortable in the club.

Requirements

• In-depth knowledge and experience with sales practices and techniques.
• General understanding of the Fitness Industry.
• Ability to work with computers.
• Strong interpersonal communication skills.
• Strong customer service skills.
• Independent, self-starter with strong organizational skills.
• Ability to work as part of a team.
• Ability to operate Point of Sale (POS) System.
• Ability to work in club office; move about club floors and rooms.
• Occasionally required to demonstrate or explain proper physical fitness activities, techniques, and procedures.
• Ability to communicate telephonically with members.
• Ability to access and operate company computer systems including: document preparation, data entry, read and interpret general and financial reports from a computer data base or email system.
• Regularly exposed to moving mechanical parts while performing duties.
• Ability to work a varied schedule to support business needs, including frequent extended workdays, weekends, and holidays.
• Able to work in a loud environment.
• Minimum travel may be required for training purposes and lead generation.

Skills

• Sales practices and techniques
• Customer service
• Organizational skills
• Teamwork
• Computer proficiency
• Interpersonal communication
• Point of Sale (POS) System operation
• Membership System software (preferred)

Experience Level

• Prior experience in fitness or retail industry preferred.
• 1-2 years of experience in service sales preferred.

Education Level

• High School Diploma or GED.
• Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification from approved organization is required (within 60 days of employment).
• Bachelor's degree preferred.

Salary/Compensations

• Eligible to participate in 24 Hour Fitness's Fitness Sales and Membership Sales Commission Plans.

Benefits

• Paid time off
• Medical coverage
• Dental coverage
• 401k with match for qualifying positions
• Free gym membership
• Discounts on products
• Discounts on personal training
• Access to Employee Resource Groups

About the Company

• For over 40 years, 24 Hour Fitness has been a leader in the industry.
• Our mission is to help our community live healthier and happier through the transformative power of fitness.
• We have clubs nationwide, creating inclusive, welcoming spaces.
• Clubs are equipped with premium strength and cardio equipment, studio classes, and innovative digital tools.
• Our impact extends beyond the gym, supporting total well-being through coaching, connection, and community.