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About the Role

Seeking an individual at the intersection of culture, storytelling, social, and creative innovation. This role shapes breakthrough creative across social platforms, leads integrated campaigns, guides creative teams, and drives brand relevance online through content, community, creators, and conversation. The ideal candidate possesses strong creative instincts, excellent taste, deep internet culture understanding, and experience leading social-first campaigns from concept to execution.

Responsibilities

Lead and shape social-first always-on brand channels, including paid workstreams.
Develop breakthrough ideas for cultural relevance, engagement, earned media, and audience growth.
Partner with strategy, production, design, creator/influencer, and account teams for integrated campaigns.
Provide creative oversight for content strategy, copy, design, video, and platform execution.
Guide brands on authentic presence across TikTok, Instagram, YouTube, creator partnerships, and emerging platforms.
Pitch campaign ideas and creative opportunities to clients.
Mentor junior creatives and elevate agency creative standards.
Stay informed on platform trends, creator behavior, internet culture, and content formats.
Contribute to agency growth via thought leadership, internal creative development, and marketing.
Mentor and inspire junior creatives while helping elevate the overall creative standard of the agency.
Stay ahead of platform trends, creator behavior, internet culture, and evolving content formats.
Contribute to agency growth through thought leadership, internal creative development, and marketing initiatives.

Requirements

8-10 years of experience in creative, social, or creative production within agencies or in-house teams.
Proven experience developing and leading social-first campaigns for modern brands.
High taste level and strong understanding of modern brand aesthetics and internet culture.
Strong conceptual thinking, copywriting, visual language, production knowledge, and storytelling abilities.
Deep understanding of today’s social and creator ecosystem across platforms like TikTok, Instagram, YouTube, Shorts, Reels, and emerging platforms.
Deep understanding of brand TikTok account operations in organic and paid content lifecycles.
Experience leading projects from creative concepts through production and launch.
Strong client communication skills for real-time presentation and problem-solving.
Ability to leverage AI-native creative workflows and emerging creative technologies for ideation, content development, trend analysis, production efficiency, and rapid creative iteration.
Ability to lead teams while remaining hands-on.
Organized, collaborative, proactive, and adaptable in a fast-moving environment.
Passionate mentor and team leader.
Positive energy, curiosity, and a genuine love for creativity and culture.

Skills

Creative innovation
Storytelling
Social media strategy
Content creation
Community building
Creator partnerships
Cultural relevance
Integrated campaigns
Creative leadership
Strategic thinking
Design
Building (ideas/campaigns)
Brand storytelling
Performance marketing
Engagement (social)
Creative instincts
Internet culture understanding
Social-first campaign leadership
Copywriting
Visual language
Production knowledge
Client communication
AI-native creative workflows
Emerging creative technologies
Team leadership
Mentorship
Adaptability
Collaboration

Experience Level

8-10 years of experience

Salary/Compensations

$130,000-140,000

About the Company

Movers+Shakers prides itself on competitive salaries and pay equity across the company.