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About the Role

We are looking for a Brand and Content Marketing Manager to transform our brand and content strategy into impactful campaigns that drive demand, awareness, and brand loyalty. This role involves managing the day-to-day operations of our multi-brand ecosystem, balancing creative storytelling with commercial objectives, and using content to achieve lead and SQL targets. You will also lead brand enablement, define intake processes, and shape the workflows of an AI-native content team, while collaborating with various departments and external partners.

Responsibilities

Co-author the termly Brand and Content calendar and own the delivery plan.
Generate customer and market insights to inform planning and messaging.
Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos.
Lead the production of flagship content pieces and develop equivalents for other brands.
Act as a lead writer and editor, transforming interviews and expertise into thought leadership.
Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture.
Reshape the content mix based on funnel data.
Collaborate with Product Marketing to translate product messaging into campaigns.
Use partnership channels to amplify content launches.
Maintain brand guidelines and the asset library across our brands.
Run the enablement intake for the wider business: triage requests, set expectations, and deliver or route work.
Support the Head of Brand and Content on M&A and brand integration and strategy workstreams.
Own production of print and event collateral, including supplier management.
Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day.
Own organic growth and engagement on LinkedIn for our brands and key people.
Own the group SEO and GEO strategy, tracking impact on organic and AI-referral traffic.
Shape our presence on the Arbor Community platform.
Partner with the Senior Events Manager on content workstreams for events and activations.
Manage and update digital assets with the Product team as the UI evolves.
Maintain up-to-date reporting on leads, downloads, website sessions, AI referrals, and attendance.
Contribute to the team’s shift to agentic and AI-assisted production.
Manage freelancer and agency relationships, including capacity planning, briefing standards, and quality control.

Requirements

Multi-brand operator: Has managed two or more brands in parallel, or worked in a house-of-brands or hybrid environment.
Brilliant writer and editor: Turns transcripts into thought leadership in the contributor’s voice; holds the line on tone when editing.
Content engine builder: Has run a content function tied to measurable pipeline, not just impressions.
AI-native: Reaches instinctively for agentic and AI-assisted approaches; builds and shares reusable workflows that raise the team’s ceiling.
Commercially minded and data-driven: Deep grasp of the marketing funnel, with hands-on HubSpot (essential), GA4, and equivalent platforms.
Brand custodian: Has owned brand guidelines, asset library, and intake; knows how to say no without losing relationships.
Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests without dropping the ball.
Visual literacy: Not a designer, but can brief, spot off-brand work, and direct a freelancer to a better result.
B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand’s role in trust-building.
We are unable to provide visa sponsorship at this time.

Skills

HubSpot
GA4
Canva
Veed
SEO
GEO strategy
Content marketing
Brand management
Project management
Writing
Editing
AI-assisted production

Location

London

Work Type

Hybrid

Experience Level

Mid-level

Salary/Compensations

£40,000 to £45,000 per year

Benefits

Dedicated wellbeing team
32 days holiday (plus Bank Holidays)
Life Assurance paid out at 3x annual salary
Comprehensive wellness benefit provided by AIG Smart Health (24/7 virtual GP, Mental health support, Counselling, Personalised Health Checks)
Private Dental Insurance with Bupa
Salary sacrifice Pension provided by Scottish Widows
Enhanced maternity and adoption leave (20 weeks full pay)
Enhanced paternity leave (6 weeks full pay)
5 free return to work maternity coaching sessions
Access to Calm and Bippit (financial wellbeing coaching)
Flexible working
Social committees
Dedicated professional development training budget
Volunteer with a charity of your choice for a day each year
Dog friendly offices

About the Company

At Arbor, we’re on a mission to transform the way schools work for the better.
We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked.
Our MIS and school management tools are already making a difference in over 12,500 schools and trusts.
We want to make schools more joyful places to work, as well as learn.

Equal Opportunity

Arbor Education is an equal opportunities organisation.
Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.