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About the Role
The Senior Conversion Rate Specialist will drive the enhancement of the direct-to-consumer (D2C) business by improving conversion rates across digital platforms, focusing on optimizing user experience, increasing customer engagement, and driving revenue growth.
Responsibilities
- Develop a testing roadmap alongside the Experimentation Manager, ensuring customer outcomes align with regulatory obligations.
- Design and execute A/B and multivariate tests to optimize website elements, user journeys, and conversion funnels.
- Complete test analysis and communicate insights to internal stakeholders.
- Provide regular updates on progress and performance metrics.
- Become a platform super user, independently developing tests and metrics.
- Monitor and analyze website and digital performance using web analytics and customer feedback tools.
- Translate insights into actionable recommendations and identify testing opportunities.
- Collaborate with UX/UI designers and developers to implement user-friendly design principles.
- Collaborate with marketing, product, technology, and UX teams to execute the testing roadmap.
- Act as a key point of contact to gather requirements from cross-functional teams.
- Manage relationships with third parties to support the experimentation agenda.
- Stay up-to-date with industry trends, emerging technologies, and best practices in conversion optimization, UX/UI design, and digital marketing.
- Evaluate competitor websites and benchmark performance to identify opportunities.
Requirements
- A strong work ethic and willingness to learn quickly.
- Strong communication skills, with the ability to interpret and translate concepts into clear written briefs and designs.
- High attention to detail.
- Ability to work well in teams and independently.
Skills
- Previous experience of designing and executing conversion optimisation tests
- Strong practical understanding of web technologies and HTML
- Familiarity with optimisation tools and platforms, preferably Webtrends Optimize and Optimizely
- Experience using data analytics tools, preferably Contentsquare and GA4
- Awareness and understanding of UX & CX design principles
- Experience working with web developers
- Competent in JavaScript and Google Tag Manager
- Advanced Excel skills
Location
- London
Work Type
- Hybrid working (minimum 50% in office per month)
- Initial period of full-time office working for new starters
Experience Level
- Senior
Benefits
- 26 days holiday, increasing with service + buy/sell scheme + bank holidays
- 7% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
- Regular social events including summer and Christmas parties
- Learning and development opportunities tailored to you
- Casual dress code
- Friendly, supportive team environment
About the Company
- AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors.
- Over 723,000 customers trust AJ Bell to manage more than £108.7 billion of assets.
- AJ Bell continually strives to make investing simpler and more accessible, helping more people take control of their financial futures.
- Recognised as one of the UK's Best 100 Companies to Work For for six consecutive years.
- Recognised as a Great Place to Work® in 2025 and 2026.
Equal Opportunity
- We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
- We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.