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About the Role

This role combines deep platform expertise with being a trusted strategic partner for clients, focusing on strategy and ownership, executional excellence, client leadership, and paid team collaboration.

Responsibilities

• Lead the Paid Social strategy on 5-6 clients, ensuring work aligns with broader commercial and brand goals.
• Develop, deliver, and optimize channel plans and Paid Social Roadmaps tied to business and commercial goals.
• Shape clients' growth roadmaps by proactively identifying opportunities, challenges, and solutions.
• Own the day-to-day performance of clients, including structure, spend pacing, creative testing, and platform hygiene.
• Implement tests and refine execution based on performance data, industry shifts, and platform innovation.
• Drive best-in-class setup, quality assurance, and pacing accuracy.
• Build trusted client partnerships by steering discussions, owning insights, and communicating clearly.
• Serve as the client's go-to for Paid Social, balancing hands-on performance delivery with strategic direction.
• Collaborate with the Head of Paid Social & Programmatic to execute the UK vision and product roadmap.
• Partner with SEO, Brand, Paid Search, and other teams to deliver integrated performance.
• Mentor and support Specialists and Senior Specialists, sharing knowledge and challenging thinking.
• Potentially transition into a Team Lead of Paid Social role based on interest and skill set.

Requirements

• 8+ years of Paid Social experience, ideally from an agency environment.
• Strategic mindset for eCommerce growth, understanding how channels and tactics work together.
• Deep platform fluency across Meta, TikTok, Pinterest, and other platforms.
• Calm, solutions-first approach to challenges and tight timelines.
• Ability to become the go-to for clients, balancing hands-on performance delivery with strategic direction.
• Confidence in presenting to clients and collaborating with teams.
• Must include a cover letter with the application.

Skills

• Paid Social strategy
• Paid Social execution
• Client relationship management
• Performance analysis
• Platform expertise (Meta, TikTok, Pinterest)
• Team collaboration
• Mentorship

Location

• London

Work Type

• Hybrid working
• Flexible working hours
• International remote work

Experience Level

• Director
• 8+ years of Paid Social experience

Benefits

• Hybrid working with 40% of time in the office
• Flexible working hours
• Ability to work remotely internationally
• Annual professional development budget (£250-£2,000)
• 5 professional development days
• 25 days annual leave
• Birthday off
• 2 MIND mental health days
• 1 volunteering day
• Tenure-based additional leave
• Parental leave policy (up to 6 months at full pay for primary carer)
• Access to free mental health support and counselling
• Tech set-up including new iPhone & contract
• Home working tech kit
• Summer Fridays (early finishes in June, July & August)
• 4% employer pension contribution
• Access to Penfold Pensions

About the Company

• Purpose is to transform retailers into ecom leaders by plugging expertise gaps and providing access to a leading technology stack.
• Culture fosters enjoyment, empowerment for career firsts (travel, brands, learning, innovation).
• Work environment built on inclusivity, mutual respect, and the belief that ‘attitude creates ability’.
• Team is passionate, collaborative, and balances hard work with fun.

Equal Opportunity

• Celebrate multiple approaches, points of view, and backgrounds.
• Encourage and support everyone to be their full authentic selves at work.
• Provide accommodations during the application process upon request.
• Encourage sharing of pronouns and other information to enhance the experience.