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About the Role

As a Shopper Marketing Manager, you will lead the creation and delivery of retail activation plans that connect sales, marketing, and retail partners to drive category and brand growth. You will oversee retailer media strategy, online activation plans, and lead end-to-end activation, while also developing and executing shopper marketing initiatives across various retail channels and translating brand strategies into compelling in-store and online activations.

Responsibilities

Lead the creation and delivery of retail activation plans
Connect sales, marketing, and retail partners to drive category and brand growth
Oversee retailer media strategy
Oversee online activation plan
Lead end to end activation
Lead a mix of Shopper Marketing and Brand Management projects
Develop and execute shopper marketing initiatives across various retail channels
Translate brand strategies into compelling in-store and online activations
Derive insights from data to enable brand leaders to set direction for brand growth
Take smart risks and innovate

Requirements

Australian Citizen, Permanent Resident, or NZ Resident
Proven experience in Shopper Marketing and Brand Management, demonstrating an understanding of the path to purchase
Excellent visionary, strategic and courageous leadership skills
Strengths with strategic and analytical thinking, with the ability to translate data into actionable shopper insights
An ability to drive innovation and brand growth through effective marketing and shopper activation strategies
Strong ability to communicate and team capabilities, collaborating effectively with sales teams and retail partners
Proficiency in English (written and spoken)
Ecom or media related experience will be a plus

Skills

Shopper Marketing
Brand Management
Retail Activation
Retailer Media Strategy
Online Activation
Strategic Thinking
Analytical Thinking
Data Analysis
Communication
Team Collaboration
Innovation

Location

SYDNEY GO

Work Type

Full time

Experience Level

2-5 years’ work experience
Experienced Professionals

Education Level

University degree (Bachelor’s or Master’s)

Benefits

Competitive base salary & performance bonus
Flexible cash benefit
Private life & medical insurance for employees
PG stock
Saving plans

About the Company

We produce globally recognized brands and we grow the best business leaders in the industry.
With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions.
We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more.
Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company.
We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.