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About the Role
The Product Marketing Executive supports the development and execution of product marketing initiatives that drive product awareness, adoption, and revenue growth. This role works closely with product, wider marketing, customer success and sales teams to help communicate product value, support go-to-market activities, and ensure messaging resonates with our target audience.
Responsibilities
- Assist in creating persuasive and differentiated product marketing content including product comparisons, data stats, website copy, product pages, blogs, webinars, demo videos and pitch decks.
- Load blog posts and other content on to the website, ensuring appropriate tagging for visibility.
- Coordinate customer newsletters promoting product enhancements and collating relevant content.
- Run non-customer newsletters / content promotions by audience segment, encouraging engagement with blogs, webinars and whitepapers.
- Communicate product feature enhancements or critical incidents to customers using appropriate tactics like email, social media and Appcues.
- Provide event support, ensuring events have appropriate up-to-date collateral and messaging.
- Assist with the execution of product launches and go-to-market campaigns for customers and non-customers.
- Coordinate with marketing ops, design and regional marketing teams on launch activities.
- Help track launch performance and compile post-launch insights and learnings.
- Assist in the coordination and execution of always on campaigns across email, social and ads.
- Support the Product Marketing Manager’s in the development and maintenance of sales enablement materials.
- Work with the product team on creating demo videos for sales pitches.
- Ensure sales enablement folders are kept updated and marketers have access to up-to-date messaging guidance.
- Help gather feedback from win/loss programme to improve product messaging and positioning.
- Support the collection of customer feedback, testimonials, logos and case studies.
- Work with customer success teams and product teams to understand customer challenges and product value.
- Help Product Marketing Manager’s to translate customer insights into updated marketing narratives and proof points.
- Track product marketing activity performance including campaign engagement, content usage, and sales adoption.
- Assist in preparing reports on product marketing impact and market insights.
Requirements
- University educated in Marketing, Business, Communications, or related field.
- Experience in product marketing, marketing, or B2B marketing roles.
- Strong written and verbal communication skills.
- Proactive can-do attitude, willing to get stuck in and responsive to change in a fast-evolving environment.
- Ability to translate technical information into clear customer-focused messaging.
- Strong organisational and project coordination skills.
- Creative mindset, able to translate marketing strategy into effective tactical execution.
- Willingness to learn and develop.
- Storytelling ability – ability to take messaging guides and create effective and compelling copy.
- Experience in B2B, SaaS, technology, or data products.
- Experience working with sales teams or on go-to-market initiatives.
- Content development experience.
Skills
- Product Marketing
- Marketing
- B2B Marketing
- Content Creation
- Website Content Management
- Email Marketing
- Social Media Marketing
- Webinar Support
- Video Creation
- Pitch Deck Development
- Go-to-Market Strategy
- Campaign Management
- Sales Enablement
- Customer Feedback Collection
- Reporting
- Communication
- Organization
- Project Coordination
- Creativity
- Storytelling
Location
- Global
Work Type
- Full-time
- Permanent
- Remote (up to 4 weeks per year)
Experience Level
- Mid-level
Education Level
- University educated
Benefits
- 25 Days Holiday rising to 27 after 2 years’ service
- Day off for your birthday
- Life Assurance for 4 x Salary
- Company pension scheme
- Up to 4 Days Paid Volunteering
- Healthy Lifestyle Subsidy up to £250
- Enhanced Family Leave (Maternity, Paternity, Shared Parental Leave)
- Flexible benefits including Private Healthcare Plan and Dental Insurance
About the Company
- Lloyds List Intelligence are the trusted experts delivering transparent and actionable maritime data empowering 60,000 professionals around the globe to make confident decisions that drive the safe, efficient, and lawful movement of trade by sea.
- Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into unique insight delivered through data and analytics services, news and commentary, and publications.
- We have teams working across the globe in data and analytics, product management, editorial and market analysis, technology, marketing, sales, and customer success.
Equal Opportunity
- We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
- Please let us know of any adjustments we need to make for you to show us your best self.