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About the Role
As a Product Marketing Manager, you will partner with marketing, product, sales, and customer success teams to bring Dovetail to market. This is a hands-on, high-leverage role focused on positioning, product launches, customer stories, and competitive narratives, utilizing AI as a core system to drive efficiency and quality.
Responsibilities
- Design and operate AI-powered marketing systems, workflows, and prompts to increase content quality and production speed.
- Partner with engineering teams to ship internal tools and unlock automation.
- Set high editorial standards and apply judgment to refine AI-generated output.
- Manage website copy, including persona, use case, comparison, and product pages.
- Lead end-to-end product launches across blog, email, social, sales enablement, and web channels.
- Develop a library of customer stories, including strategic case studies and anonymized content.
- Manage competitive positioning and displacement messaging, including sales battlecards and objection-handling materials.
- Enable go-to-market teams with assets, talk tracks, and proof points to drive deals and expansion.
Requirements
- High editorial bar with a portfolio demonstrating clarity, voice, and judgment.
- Hands-on experience with AI tools like Claude or ChatGPT, with examples of designed workflows.
- Experience partnering with engineers to build internal tools, prompts, and automation.
- Proficiency in video production for demos, walkthroughs, and customer-facing content.
- Strong product marketing fundamentals, including positioning, launch, narrative, and enablement.
- Ability to execute tasks independently, from writing copy to building decks.
- Strong cross-functional collaboration skills across product, sales, customer success, design, and engineering.
- Bias for action and ability to iterate quickly.
Skills
- Product Marketing
- AI Prompt Engineering
- Content Strategy
- Copywriting
- Video Production
- Cross-functional Collaboration
- Competitive Intelligence
- Sales Enablement
Location
- Sydney
- San Francisco
Work Type
- Full-time
- Hybrid
- Remote
Benefits
- Equity options
- Generous learning and development allowance
- Wellness budget
- 4 weeks accrued PTO
- Floating public holidays
- Additional Kit Kat days
- Work from anywhere for up to 4 weeks per year
- 20 weeks paid parental leave
- 4 weeks of sabbatical leave after 4 years of service
- Comprehensive health, dental, vision, and 401(K) for US employees
About the Company
- Dovetail is a Customer Intelligence Platform that unifies fragmented feedback into an AI-powered intelligence layer.
- Founded in 2017 with a team of 100+ employees.
- Serves thousands of teams ranging from Fortune 500 companies to innovative startups.
Equal Opportunity
- Dovetail is passionate about fostering an environment where every team member feels supported and valued.
- We celebrate individualism and welcome everyone to show up as their authentic selves.
- We highly encourage applications from people who identify as part of an underrepresented group.