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About the Role

The Sales Strategy Manager plays a critical role in driving data-led decision making across the sales organization. This role is responsible for transforming complex data sets into actionable insights that enhance market understanding, customer segmentation, deployment model effectiveness, and seller productivity. The ideal candidate combines strong analytical capability with commercial acumen to identify opportunities that improve revenue performance and strategic execution.

Responsibilities

Gather, match and structure disparate data sets (market, customer, orders, financial) providing comprehensive and robust basis for analysis and insight.
Develop and maintain segmentation models to understand customer behaviour, growth potential, and market opportunities.
Analyse market trends, competitive intelligence, and customer datasets to identify target segments for acquisition, expansion, and retention strategies.
Support structuring and development of business cases for strategic and transformation initiatives working with finance to access and validate key financial data and outputs.
Build dashboards and reports that visualise analysis and insights that are relevant, valuable and impactful to the audience.
Partner with Sales, HR, Finance and Revenue Operations teams to ensure segmentation insights aligned go to market planning and account prioritisation.
Evaluate sales deployment design, coverage models, role definitions, and capacity to optimise resourcing against market opportunity.
Support planning team where need to provide insight into annual business planning, territory design, and quota setting.
Provide insights into the overall effectiveness of sales programs, initiatives, and enablement activities.
Support development of Senior leadership decks and Board level presentations.
Maintain relationships with data source owners, providing new requirements and understanding changes and planned developments.

Requirements

5+ years in data science, analytics and insight generation
Strong analytical skills with experience in data modelling, statistical analysis, predictive analytics, forecasting and data visualisation.
Proficiency in analytics tools such as Excel, Power BI, Tableau, SQL, or similar.
Ability to simplify complex data into clear, compelling insights for non-technical audiences.
Commercial acumen and experience of constructing business cases.
Understanding of sales processes, go-to-market models, and commercial metrics.
Proven experience working with large datasets and CRM systems (e.g., Salesforce, Dynamics).
Ability to create visualisations and data driven storylines that resonate with senior audiences.
Excellent stakeholder management and communication skills.
Knowledge of B2B sales environments, particularly information services, SaaS, or professional services is preferable.
Degree in business, economics, data science, mathematics, or a related field.

Skills

Data modelling
Statistical analysis
Predictive analytics
Forecasting
Data visualisation
Excel
Power BI
Tableau
SQL
CRM systems (e.g., Salesforce, Dynamics)
Stakeholder management
Communication skills

Location

Hybrid

Work Type

Hybrid

Experience Level

5+ years

Education Level

Degree in business, economics, data science, mathematics, or a related field.

Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Mentoring
Training
Work-life balance
Flexible working hours
Hybrid working
Excellent growth and career opportunities
High degree of responsibility
Flat hierarchies
Open corporate culture
Pleasant working atmosphere
Modern office in a central location with state-of-the-art infrastructure

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Equal Opportunity

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion